← Hanwha Life Vietnam
Brand Strategy & Integrated Marketing Assistant Manager/ Phó Phòng Chiến Lược Thương Hiệu & Marketing Tích Hợp
Hanwha Life Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Brand management & Governance
- Implement brand strategy, positioning and key messages through tactical plans and activities under the overall direction of the Senior Manager.
- Ensure consistent application of brand identity and guidelines across marketing materials, communication channels and customer touchpoints.
- Act as the main contact point for stakeholders in the assigned region (especially GA/SO) providing guidance and advice on brand application and visual identity, ensuring proper brand visibility in daily operations.
- Take primary responsibility for developing, maintaining and regularly updating corporate brand materials and assets, including corporate videos, company profiles, corporate presentations, New Year calendars and other corporate materials.
- Coordinate trademark-related activities, including renewal tracking and liaison with relevant stakeholders to ensure proper protection and use of the Company‘s trademarks.
- Integrated Marketing & Brand Activation
- Support the Senior Manager in translating marketing priorities into detailed plans and activities for integrated campaigns, including branding campaigns, outdoor advertising, events, roadshows, activations, sponsorships and other brand-building initiatives.
- Manage the end-to-end implementation of assigned campaigns, projects, including detailed planning, timeline management, internal coordination, agency/vendor management, execution and post-campaign reporting.
- Lead assigned sponsorship programs and partnerships, coordinating with internal stakeholders, external partners and agencies to ensure effective program implementation and delivery objectives agreed.
- Business & Customer Marketing Support
- Work closely with relevant business teams to develop and implement marketing initiatives and activities that support business priorities, customer engagement and GA/FC network development.
- Directly execute assigned Sales support initiatives, projects or local activations based on business priorities and team allocation.
- Manage assigned customer promotion programs from planning to implementation, including program mechanics, communication materials, stakeholder coordination, operational requirements and performance tracking.
- Participate in and support cross-functional projects led by other departments where Brand/Marketing involvement is required, ensuring appropriate brand representation and effective implementation.
- Project & Operational Management
- Manage assigned projects and coordinate with internal stakeholders, agencies, vendors and external partners to ensure timely and quality delivery of agreed deliverables.
- Manage assigned project budgets and related operational processes, including quotations, procurement, contract/payment coordination and expense tracking, in accordance with company policies and approved budgets.
- Prepare and consolidate project plans, reports, presentations and relevant documentation; provide performance updates, analysis and recommendations to support management review and decision-making.
- Handle other tasks assigned by the Line Manager.
Quyền lợi
- Bonus: 13th-month salary and the performance-based bonus of up to 30% of the total annual package.
- ,• Full social insurance, personal accidental & health care insurance, group life insurance (death and dismemberment).
- ,• 16 Annual leaves.
Chế độ thưởng
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