Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Kinh nghiệm
Từ 3 năm
Học vấn
Đại học
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận 4
So sánh mức lương? Mức lương ngành Marketing / PR →
Tổng quan
- A. Customer Proposition & Growth Opportunities
- Identify and assess growth opportunities across customer segments, use cases and lifecycle stages, using available research, data and stakeholder inputs.
- Develop and refine customer value propositions (CVP), positioning, key messages and use cases for new products and strategic improvements to existing propositions.
- Translate product features, offers and business priorities into clear, relevant customer benefits.
- Identify customer needs, adoption barriers and unmet needs that marketing and proposition development can address.
- Develop growth hypotheses and recommend priorities based on customer relevance, potential business impact and implementation feasibility.
- Partner with Product, Business and Sales teams to align proposed opportunities with product capabilities and commercial priorities.
- B. Growth Strategy & Go-to-Market Development
- Develop GTM plans and customer growth initiatives for new products, propositions, segments and use cases.
- Define objectives, target audiences, customer journeys, messaging, recommended channels and success metrics.
- Translate approved strategies into actionable marketing briefs and pilot plans for relevant execution teams.
- Coordinate with Product, Business, Sales and Marketing teams to agree on scope, resources, timelines, owners and dependencies.
- Provide proposition and messaging direction throughout implementation, ensuring consistency across relevant touchpoints.
- Support launch readiness and follow-up for assigned new product initiatives, including marketing milestones and approval requirements.
- C. Validation, Performance & Optimization
- Define hypotheses, success criteria and measurement plans for pilots and growth initiatives with relevant stakeholders.
- Partner with Customer Insights, Data and CRM & Automation teams to evaluate customer response, marketing effectiveness and available product adoption indicators.
- Design and coordinate test-and-learn initiatives for propositions, audiences, messaging and customer journeys.
- Develop evidence-based recommendations to scale, refine or discontinue initiatives, making data limitations and assumptions clear.
- Document results and apply learnings to future propositions, GTM plans and growth initiatives.
- Support the handover of established programs to always-on owners, including propositions, assets, performance findings and optimization priorities.
Yêu cầu
- Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, Economics or a related field.
- 3+ years of experience in Product Marketing, Customer Marketing, Growth Marketing, CRM/Lifecycle Marketing or related roles.
- Experience in financial services, banking, consumer finance, fintech or other customer-intensive industries is preferred.
- Hands-on experience in developing customer propositions, GTM plans and customer growth initiatives.
- Proven experience taking an initiative from opportunity identification and planning through implementation and evaluation.
- Functional Skills
- Strong understanding of product marketing, customer segmentation, positioning, GTM and lifecycle growth.
- Ability to identify customer needs and translate them into relevant propositions, use cases and compelling messaging.
- Strong analytical and commercial thinking; able to assess opportunities and prioritize based on potential impact and feasibility.
- Ability to develop growth hypotheses, structure pilots and interpret results to guide decisions.
- Good understanding of customer journeys and integrated multi-channel marketing.
- Ability to develop structured GTM plans, actionable marketing briefs, business cases and presentations.
- Strong project management and stakeholder management skills, with the ability to move ideas into implementation.
- Ability to work with evolving business requirements and incomplete information, making assumptions and dependencies explicit.
- Strong written and verbal communication skills in Vietnamese and English.
- Kinh nghiệm: 3 Năm
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