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← Estee Lauder Vietnam

Senior Consumer Engagement Executive (Consumer Marketing)

Estee Lauder Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Position summary
  • Marketing planning, Calendar and Campaign implementation
  • Monitor beauty communication and social digital landscape
  • Assist Consumer Engagement Lead to execute brand marketing calendar, omni-channel marketing programs
  • Execute campaign through partnering with in-market Education, Commercial and DCM (OL, B&M, SMC) to align and achieve business goals
  • Deliver and execute in-market marketing strategies including new product key selling points, social story-telling to reflect consistent message across touch points and communication channels (Social platform, VM, OL SIS, BA /KOL Social channels) as cascaded from SEA4
  • Social Digital Marketing and Communication Execution
  • Support Consumer Engagement Lead to execute Social Digital/CRM plan, follow up the implementation of media plan and communication plan as per project KPIs alignment
  • Support Consumer Engagement Lead to ensure well execution of Content Calendar, digital asset localization, brand social communication on brand social pages, website, SEO and email marketing implementation
  • Execute social/digital local creative briefs
  • Feedback to Consumer Engagement Lead on any emerging social media trends to maximize campaign effectiveness towards customer acquisition, retention, and reactivation programs
  • PR/ KOL/ Community Management
  • Support and execute In-Market KOL and PR Plans and write up content with ideas, topics for editorial write-ups, press discussions, key monthly highlights
  • Work with KOL on content and social asset briefing
  • Support Consumer Engagement Lead to maintain and establish relationship with in-market KOLs for regular support and campaign focus, project collaboration
  • Marketing Operation Management
  • Maintain close contact with in-market Education on current and upcoming programs to assure alignment with marketing calendar and accurate information
  • Support in-market Online team to execute E-commerce mega campaigns
  • Prepare feedback and update to Consumer Engagement Lead on any recommended improvements or changes
  • Execute targeted consumer offerings cascaded by SEA4
  • Monitor the consistent implementation of all kinds of communication in timely manner
  • Consolidate report and analysis on all marketing plans and activities for SEA4 Brand
  • Budget Compliance and Following up
  • Deliver and execute all marketing activities within allocated budget cascaded from SEA4
  • Others
  • To complete any tasks / project involvement / corporate activities as required by the Consumer Engagement Lead

Yêu cầu

  • Consumer Marketing, KOL/KOC Management, KOL Relationship Building, Digital Marketing, MarketingQuyền lợi:
  • Lương tháng 13 và thưởng hiệu quả công việc
  • ,• Chương trình chăm sóc sức khỏe dành cho nhân viên
  • ,• 14 ngày phép/năm

Quyền lợi

Chế độ thưởngChăm sóc sức khỏe

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