← Zwilling J.A. Henckels
Senior E-Commerce Executive
Zwilling J.A. Henckels · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Performance Advertising
- Plan, execute, and optimize advertising campaigns across Shopee and TikTok in line with sales targets and approved budgets.
- Manage onsite advertising to increase product visibility, attract shoppers, and drive conversions within each platform.
- Execute offsite advertising to drive external traffic to stores and product pages, with appropriate performance tracking.
- Allocate and adjust budgets across platforms, campaigns, and product groups based on business priorities and actual performance.
- Monitor GMV, ad spend, ROAS, CPC, CTR, and conversion rates; identify performance gaps and take action to improve results.
- Work with Content, Livestream, and Affiliate teams to identify suitable content, products, and offers for advertising.
- Test new creatives, products, and campaign approaches to improve advertising efficiency.
- Promotion Planning & Investment Control
- Develop monthly promotion plans and proposals for major platform campaigns, product launches, and other business activities.
- Recommend focus products, promotional prices, vouchers, gifts with purchase, and campaign mechanics.
- Calculate planned promotion investment, including discounts, brand-funded vouchers, gifts, and other related costs.
- Assess the impact of promotions on sales, net selling prices, and margins, ensuring alignment with approved budgets and commercial policies.
- Track actual spending against plans, monitor overlapping offers, and address any spending beyond approved levels.
- Review campaign results and recommend improvements to future promotion plans.
- E-commerce Operations Support
- Work with team members to set up and verify prices, vouchers, gifts, product information, and promotional offers.
- Monitor stock availability for advertised and promoted products, and coordinate adjustments when needed.
- Support platform campaign registration, store preparation, and pre-launch checks.
- Coordinate with order management, customer service, and logistics teams to resolve issues affecting the shopping experience and campaign performance.
- Support other daily e-commerce operations as assigned, based on team needs.
- Analysis & Reporting
- Prepare regular reports on sales, advertising performance, and promotion investment.
- Analyze results by platform, campaign, and product group, and translate findings into clear action plans.
- Coordinate with platform representatives and relevant partners to identify growth opportunities and improve business performance.
Yêu cầu
- Social Commerce, Affiliate Marketing, Campaign Management, Kol Management, analytical skills
Quyền lợi
- Opportunity to grow in a fast-developing market
- Dynamic and entrepreneurial working environment
- Be part of a globally recognized 300-year German premium brand. Exposure to both retail and social-commerce operations.
Cổ phần / ESOP
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