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← Zwilling J.A. Henckels

Senior Marketing Executive

Zwilling J.A. Henckels · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

So sánh mức lương? Mức lương ngành Marketing / PR →

Tổng quan

  • Campaign Planning & Execution
  • Translate brand priorities and commercial objectives into actionable marketing plans and campaign ideas.
  • Proactively develop creative concepts for product launches, seasonal campaigns, promotional programmes and brand-building initiatives.
  • Take end-to-end ownership of assigned projects, from initial idea and proposal development to execution, on-site supervision and post-campaign evaluation.
  • Build clear project plans covering objectives, target audience, key messages, deliverables, timeline, budget and success metrics.
  • Identify potential challenges early and independently propose practical solutions to keep projects moving.
  • Ensure all activities are delivered on time, within budget and in line with the brand’s positioning and quality standards.
  • Brand Activation & Consumer Experience
  • Lead the planning and execution of brand activations, in-store activities, events, workshops, livestreams, pop-ups and other consumer engagement initiatives.
  • Develop activation ideas that are relevant to the target audience, distinctive for the brand and feasible to execute.
  • Design thoughtful consumer journeys and engagement mechanics that connect brand storytelling with commercial objectives.
  • Coordinate venue, production, talent, staffing, product display, POSM, customer flow and on-site operations.
  • Be actively involved during execution to ensure quality, consistency and a smooth customer experience.
  • Review activation performance and recommend improvements for future programmes.
  • Content, Digital & Social Media
  • Contribute ideas for social media, digital campaigns and always-on content based on brand priorities and consumer insights.
  • Develop clear creative briefs and work closely with agencies, designers, production houses and content creators.
  • Review content and creative materials to ensure they are engaging, platform-relevant and consistent with brand guidelines.
  • Collaborate with relevant partners to monitor and optimise campaign performance.
  • Stay informed about consumer behaviour, content trends and emerging formats, and selectively apply them where relevant to the brand.
  • KOL, PR & Partnerships
  • Identify and evaluate suitable KOLs, KOCs, media partners and brand collaboration opportunities.
  • Develop briefs, manage deliverables and oversee timelines and content quality.
  • Work directly with talents, agencies and partners to ensure smooth coordination and effective campaign integration.
  • Explore partnerships and creative collaborations that can strengthen brand visibility and consumer engagement.
  • Cross-functional & Partner Management
  • Work closely with Sales, Retail, E-commerce and other internal teams to align marketing activities with commercial priorities.
  • Manage agencies, production houses and vendors, including briefing, proposal evaluation, cost negotiation, execution supervision and final delivery.
  • Provide clear progress updates while remaining capable of independently managing day-to-day decisions within the agreed direction.
  • Build effective working relationships with both internal stakeholders and external partners.
  • Budget & Performance Management
  • Prepare and manage budgets for assigned campaigns and activities.
  • Ensure spending is properly tracked and resources are used effectively.
  • Monitor relevant performance indicators, including reach, engagement, traffic, participation, leads and sales contribution, depending on campaign objectives.
  • Prepare regular and post-campaign reports with clear findings, learnings and recommended next steps.
  • Complete relevant quotation, contract, payment and documentation processes in accordance with company procedures.

Yêu cầu

  • Brand Coordination, Digital Advertising, Marketing Budgeting, Marketing Planning, Social Media

Quyền lợi

  • Supportive, collaborative, and professional working environment.
  • Opportunity to grow your skills across social media, campaign execution, and visual communication
  • Exposure to both retail and digital brand marketing.

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