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Marketing Manager (For 2-Wheels Business)

Yokohama TYRE Sales · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

So sánh mức lương? Mức lương ngành Marketing / PR →

Tổng quan

  • Yokohama is expanding its two-wheeler business in Vietnam, you will be the brand and growth marketer for a multi-brand portfolio: the established Yokohama motorcycle tyre brand, plus new brands and ranges being introduced to the Vietnamese market. Your job is to create demand and new sources of growth: defining how each brand is positioned, launching new brands and ranges, activating the channels…
  • Brand architecture and Strategy
  • Develop the annual 2WH marketing plan and budget, aligned with business goals.
  • Define the positioning, price-tier role and target riders for each brand and range in the portfolio, so the brands grow the business rather than cannibalise each other.
  • Own brand identity and consistency across all brands, and coordinate with the global brand teams on guidelines and assets.
  • Lead marketing for the launch of new brands and ranges in Vietnam, including the go-to-market plan, launch campaign and product communication.
  • Marketing Campaigns, Promotions and New sources of growth
  • Plan and execute nationwide promotional campaigns, dealer programs, and events for riders and trade partners.
  • Identify, test and scale new demand pools beyond the current distributor and dealer base, for example ride-hailing and delivery riders, e-commerce and social commerce, workshop and garage chains, big-bike and riding communities.
  • Build mechanic and retailer engagement programs, since mechanics and shops strongly influence tyre choice.
  • Run small, measurable pilots first, and scale only what proves its return.
  • Media & Digital Communication
  • Manage the website, social media channels, and digital content for the 2WH brand.
  • Work with agencies to produce engaging digital and print content that resonates with Vietnamese riders.
  • Monitor competitor communication and propose improvements to strengthen engagement.
  • Market Intelligence & Sales Support
  • Track competitor pricing, promotions, communication and market data, and turn it into recommendations on positioning and tactics.
  • Build shop-level and sell-out visibility with Sales, for example through shop mapping and mechanic or retailer programs that capture purchase data.
  • Provide Sales with tools, materials and analysis that help win distributors and dealers.
  • Reporting & Budget Control
  • Prepare marketing reports and track spending against plan.
  • Ensure compliance with company policies and optimise cost efficiency.
  • Present regular updates and improvement proposals to management.

Yêu cầu

  • Communication Effective Skill, Presentation skills, Commercial Acumen

Quyền lợi

  • Competitive salary package13th-month salary & performance bonus 100% salary and social insurance enter from day 1Medical InsuranceOther benefits
Chế độ thưởng

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