Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
So sánh mức lương? Mức lương ngành Marketing / PR →
Tổng quan
- Brand & category strategy and annual plan (25%)
- Build the annual marketing plan and brand roadmap aligned with company revenue targets.
- Set category and portfolio strategy for makeup and new categories: hero SKUs, price architecture and the role of each channel.
- Lead consumer, market and competitor insight; turn it into clear positioning and growth priorities.
- Protect brand positioning and aesthetic direction together with the founders and the Creative team.
- Growth engine: campaigns, content and influencers (30%)
- Own the 360° campaign calendar; every campaign carries a hero SKU, channel and conversion goal.
- Set the strategy and guardrails for the KOL/KOC, affiliate and livestream network.
- Co-own mega-sale and always-on plans for Shopee, TikTok Shop and Lazada with the E-commerce team, for M.O.I and distributor channels.
- Maximise the value of celebrity and founder assets across selling content.
- Run launch campaigns for new products handed over from the NPD owner; ensure claims and communications comply with Vietnamese cosmetic advertising rules, working with Legal.
- Conversion marketing (25%)
- Own the conversion funnel across own channels, marketplaces and livestream: traffic, product page content, visuals and offers.
- Set performance ads strategy and guardrails (ROAS, cost per order) together with the E-commerce team.
- Design promotion and bundle mechanics, POSM and in-store activation that help Sales, Modern Trade and distributors convert.
- Run continuous A/B tests on content, offers and creatives; scale what converts and stop what does not.
- Marketing P&L, budget and measurement (10%)
- Own the annual A&P budget; allocate between brand building and conversion based on measured return.
- Own the marketing KPI tree from content, creators and campaigns to revenue; ensure weekly dashboards are live.
- Present a monthly marketing business review to the COO and BOD with clear recommendations.
- Team, organisation and partners (15%)
- Build a high-performance culture: ownership, on-time delivery, test-and-learn and accountability for results.
- Manage agencies, production and media vendors; keep brand consistency across E-commerce, Modern Trade and distributors.
Yêu cầu
- Product Launching, Influencer Marketing, KOL Affiliate Management, Marketing Measurement, Growth Management
Quyền lợi
- Commission up to 50 ml VND, depending on the level of reaching the given target
- Diverse courses on skills, self-improvement, and expertise
- Regularly organize training activities, picnics, and team building
- Premium discount when buying M.O.I Cosmetics or DA Skincare products
- Opportunity to work with top stars and the most extensive media channels in Vietnam.
Du lịchĐào tạo
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