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Digital Marketing Executive - Huggies

Công Ty TNHH Kimberly-Clark Việt Nam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Ecom Media execution and optimization
  • Work with Media agency to ensure online brand presence, digital commerce outcome delivered as plan and in line with total online business strategy.
  • Support ADM developing & implementing ecom media plan, monitoring & analyzing e-commerce media data and market trends to optimize performance, customer experience and achieve business growth.
  • Work closely with Ecommerce Key Account team for quick action if needed.
  • New buyer acquisition / CRM / data activation agenda implementation
  • Execute Data & CRM strategies across touchpoints (website, Zalo hub, Ecom, Socom).
  • Develop and implement CRM initiatives in collaboration with local cross functions, regional functions, external agencies to drive acquisition, engagement, traffic improvements to achieve business objectives.
  • Prepare reports on a monthly basis for insights and action moving forwards.
  • Initiate and implement and monitor activation plan for acquired data to deliver marketing and business objectives.
  • Manage CDP and working relationships with Global IT,local agencies.
  • Creative development and management
  • Develop digital creative assets and content plans to serve consumer demand in online context driving brand equity and lead to conversion.
  • Manage operation with external agencies and cross functions to ensure flawless deployment.
  • Monitor and evaluate performance on monthly/ campaign basis to recommend appropriate ways to improve brand equity and competency.
  • Ecom affiliate development
  • Support ADM in proposing and executing affiliate plan to grow the pool with continuous performance improving.
  • Work closely with stakeholders and agencies for daily affiliate operation.
  • Search Optimization
  • Develop, drive and execute holistic search strategy across touchpoint from web, social search, ecommerce.
  • Key Stakeholders:
  • Report to Assistant Digital Commerce Manager
  • Key stakeholders: Brand, Ecommerce, IT, Procurement, Legal, media/digital agencies, technology vendors, ecommerce partners, external brand partners

Yêu cầu

  • Performance Marketing, Data-Driven, CRM, Project Management, Strategic ThinkingQuyền lợi:
  • 13th payment
  • ,• Training for all employees
  • ,• Shuttle bus is provided

Quyền lợi

Đào tạoXe đưa đón

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