← Dorann
E-Commerce Growth & Brand Marketing Specialist
Dorann · Hồ Chí Minh
Ứng tuyển tại trang chính thức ↗
Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
So sánh mức lương? Mức lương ngành Marketing / PR →
Tổng quan
- A Solid 5-Year Foundation in Vietnam
- In Vietnam, we have established a strong presence over the past 5 years on Shopee Mall, serving more than 50,000+ loyal customers, maintaining an exceptional 4.9 / 5.0 star rating, and generating consistent monthly revenues of 1.0B to 2.0B+ VND.
- Strategic Vision (2026 – 2030)
- Lean, Agile & High-Autonomy Environment
- You are not just a small cog executing repetitive tasks.
- You are given Full Ownership of key strategic pillars, working directly with executive leadership, and rewarded directly based on real business impact and performance.
- Social Commerce & Livestream Planning
- Plan and orchestrate strategic Livestream schedules for both routine sessions and peak Mega Campaign dates
- Anchor live content in Value Marketing principles: Educate audiences on tap water quality, dermatological health, and Korean wellness lifestyle, avoiding cheap brand-eroding discount tactics.
- Collaborate closely with Live Hosts, actively manage real-time product pinning, pace voucher drops, and maximize Gross Merchandise Value per 1,000 views (GPM).
- Social Media Strategy & Short-Form Video Pipeline (TTS & Social Channels)
- Design and execute phased social content calendars aligned with campaign rhythms
- Develop high-converting content angles that address real consumer pain points
- Coordinate the production of high-impact short-form videos with strong visual hooks to convert organic discovery into qualified checkouts.
- E-Com Campaign Planning
- Proactively plan and manage submissions for platform mega sales, double-day events, and payday campaigns
- Select target SKUs for Flash Sale slots, platform-exclusive co-funded packages, and subsidy programs to drive volume while protecting net profit margins.
- Customer Lifecycle Management & Retention Engine (CRM Tactics for Retention Rate — RR) (New project)
- Build and execute automated communication flows (Shopee Chat Broadcast, Zalo OA) targeting two core customer segments:New Consumers: Onboarding support, 30-second installation guides, and premium unboxing experience.
- Past 5-Year Buyer Pool: Trigger replenishment reminders at 60 to 90-day intervals with exclusive loyalty vouchers.
- Nurture a sticky customer community, turning existing hardware owners into a predictable, zero-CAC monthly revenue stream.
Yêu cầu
- Social Marketing, Social Media Strategy, Livestream Management, E-commerce Strategy, Campaign Operation
Quyền lợi
- Đóng bhxh bhyt theo quy định của nhà nước
- 12 ngày nghỉ phép năm
- Team buiding hằng tháng
Nghỉ phép năm
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