← CÔNG TY TNHH CÔNG NGHỆ SMART-LINK VIỆT NAM
Media Performance Specialist
CÔNG TY TNHH CÔNG NGHỆ SMART-LINK VIỆT NAM · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Media Ads Planning & Budget Management
- Oversee media advertising strategy, including daily, weekly, monthly, quarterly,... and campaign-level budget allocation, phasing, and execution plans for individual products, categories, sub-brands, and overall group brands.
- Align media expenditure with strategic commercial priorities, ensuring optimal ROI and target reach across all funnel stages.
- Agency Directing & Cross-Channel Ads Execution
- Partner with external execution agencies to monitor, optimize, and evaluate paid campaigns across Meta, TikTok, and Google.
- Support performance ads execution for e-commerce platforms (TikTok Shop, Shopee) and Brandcom initiatives.
- Audit daily/weekly campaign setups, targeting setups, bidding strategies, and creative testing frameworks managed by agencies.
- Data Tracking, Reporting & Strategy
- Maintain and enhance internal data trackers to monitor campaign metrics, attribution, and overall advertising expenditure.
- Deliver regular performance reports, synthesizing raw data into actionable strategic insights for cross-functional teams.
- Monitor performance against core metrics (ROAS, CIR, CAC, CPM, CPA) to identify drop-offs and optimization opportunities.
- Research, Innovation & Efficiency Support
- Conduct market research on emerging paid media trends, platform updates, and novel ad tech solutions (e.g. retail media networks).
- Evaluate and benchmark ad agencies, tools, and platforms to continuously expand execution capabilities.
- Collaborate closely with Content Marketing and E-commerce teams to apply findings and elevate overall advertising efficiency.
Yêu cầu
- Paid Media, Attribution Models, Google Sheets, Performance Tracking, Performance MarketingQuyền lợi:
- Salary range: Negotiable + Performance-based Bonuses (15-20 salary months annually)
- ,• Social insurance and healthcare coverage upon successful completion of the 2-month
- probationary period. Private health insurance (after 6 months of employment) and employee
- assistance programs (birthdays, sick leave, hospitalization, and other pe
- ,• Regular team-building activities, year-end parties, and other social events to foster a positive
- and engaging work environment.
- ,• Friendly and dynamic working environment
Quyền lợi
Chế độ thưởngChăm sóc sức khỏe
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