Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận 1
Tổng quan
- Brand & Marketing Strategy
- Developing long-term strategy and short-term marketing plans aligned with overall brand vision and business objectives
- Build up strategic priorities, translate into actionable KPIs and ensure execution with excellence
- Coordinate with cross-functional teams to ensure consistency of brand message and alignment with company direction.
- Consumer Insight & Market Understanding
- Drive consumer research for uncovering insights that fuel product innovation and strengthen brand growth.
- Conduct regular field visits to evaluate brand performance and identify areas for improvement.
- Identify consumer trends, understand competitive landscape, and market dynamics to define opportunities and challenges.
- Brand Activities Implementation
- Be responsible for brand campaigns, product launches, and promotional activities with strong attention to detail.
- Lead brand operations, including creative development, media coordination, and promotion tracking.
- Work with internal teams (Marcom, Media, PR, CRM) and agencies to ensure impactful brand communication.
- Trade & Channel Support
- Collaborate with Trade Marketing and Sales to develop effective trade programs, in-store visibility, POSM deployment, and promotional activities across channels.
- Performance Tracking & Budget Management
- Track and report campaign performance, brand performance.
- Monitor and manage assigned project budgets, ensuring efficient resource allocation.
- Provide insights and recommendations for optimization of future activities.
- Cross-Functional Collaboration
- Lead and coach junior team members.
- Partner with Sales, Product Management, R&D, and other departments to develop brand equity and deliver brand objectives.
- Participate in cross-functional projects, contributing marketing knowledge to business initiatives.
- At least 3 years of experience in a similar position in the field of Marketing in the FMCG industry, categories related to kids/ Milk is plus+, combined with experience in building or developing smaller brands/business units
- Strong ownership mindset with a “business owner” mentality
- Ability to execute end-to-end and work effectively in a lean, resource-constrained environment
Yêu cầu
- High ownership, proactive, and able to work independently
- Hands-on, with strong execution and operational capabilitie
- Strong stakeholder management skills
- Growth mindset with a solid understanding of business and sales
- Flexible and strong problem-solving abilities
- Experience in NPD
- Kinh nghiệm: 2 Năm
Quyền lợi
- Laptop, Chế độ bảo hiểm, Du Lịch, Phụ cấp, Du lịch nước ngoài, Đồng phục, Chế độ thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Phụ cấp thâm niên, Nghỉ phép năm
Chế độ bảo hiểmChế độ thưởngTăng lươngChăm sóc sức khỏeDu lịchĐào tạoPhụ cấpPhụ cấp thâm niênCông tác phíNghỉ phép nămLaptop / Thiết bịĐồng phục
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