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Chuyên Viên Truyền Thông Marketing (Senior Integrated Media Marketing Specialist)

Công Ty Cổ Phần Sữa Việt Nam (Vinamilk) · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Project Management Oversight:
  • Oversee project management to ensure the smooth execution of all media campaigns, from planning to airing.
  • Work closely with internal teams and external partners to ensure campaign progress and quality are maintained.
  • Campaign Airing Management:
  • Manage the entire airing process, ensuring all campaigns are aired on time and meet established objectives.
  • Coordinate with relevant departments and media partners to ensure seamless execution of media plans.
  • Campaign Optimization:
  • Continuously review campaign performance, optimize based on real-time data, and apply key learnings to improve outcomes.
  • Track actual campaign execution and make timely adjustments to meet the goals.
  • Post-Campaign Analysis:
  • Organize and conduct evaluations of campaign execution both before and after campaigns to ensure effectiveness and goal achievement.
  • Conduct post-campaign analysis to derive insights and recommendations for future campaigns, ensuring ongoing improvements in media strategy.
  • Supporting Planning & Partner Management:
  • Collaborate with brand team to develop integrated plans for digital, TV, social, influencer, PR and other media channels.
  • Assist the Marketing Communication Lead in managing relationships with advertising service providers, ensuring the full and timely delivery of agreed services and benefits.
  • Progress Monitoring & Reporting:
  • Track and update campaign progress weekly, ensuring timely communication with direct management and project teams.
  • Ensure compliance with all processes and proper documentation of campaign activities.
  • Prepare reports and complete other related tasks as assigned by the Integrated Media Marketing Manager

Yêu cầu

  • Marketing Analysis, Campaign Management, Campaign Optimization, Digital Media Planning, Media Campaign

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