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Category Manager (Beef)

Seedcom · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Kinh nghiệm
Từ 5 năm
Học vấn
Đại học
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Category Strategy & Portfolio
  • Build the beef category strategy and portfolio: origins (Australia, US, Brazil, Japan, domestic…), breeds (Angus, Wagyu, Brahman…), grades, brands, and grain-fed vs. grass-fed.
  • Define the cut mix and product range (primals, sub-primals, portion cuts, processed and value-added items) by channel: traditional trade, modern trade, HORECA, online and wholesale stores.
  • Set annual and quarterly targets for revenue, gross margin, volume, inventory turnover and market share; own the category P&L.
  • Monitor market prices, import trends, regulations and competitors to identify opportunities and risks for the category.
  • Sourcing & Supplier Management (Buy)
  • Identify, evaluate and develop suppliers, exporters, packers and importers; build a reliable and diversified supply base.
  • Work closely with suppliers to verify product specifications: breed, sex (steer/heifer/cow/bull), age, feeding regime, marbling and grade, processing plant and certifications.
  • Negotiate purchase prices, volumes, payment terms and contracts; plan purchase orders and shipments based on demand forecasts and price cycles.
  • Coordinate with Quality, Import/Logistics and Cold Chain teams on documentation, quarantine, food safety, cold-chain handling and shelf life.
  • Sales Channel & Customer Development (Sell)
  • Decide which cut goes to which customer and channel to maximize whole-carcass value and minimize leftover or slow-moving cuts.
  • Work alongside the Sales team on key accounts (HORECA, supermarkets, butchers, wholesalers, processors): product recommendations, pricing, quotations and closing deals.
  • Develop new customers and channels for beef products; gather customer feedback to refine the assortment and specifications.
  • Set pricing and promotion strategy by cut, grade and channel, balancing competitiveness with target margins.
  • Sales Enablement & Training
  • Build and deliver product training for the Sales team: breeds, origins, grades, cuts, cooking uses, storage and handling, and how to sell each product.
  • Develop selling tools: product catalogues, cut charts, spec sheets, price lists, FAQs and objection-handling guides.
  • Act as the internal subject-matter expert on beef for Sales, Marketing, Quality and Customer Service.
  • Inventory, Planning & Performance
  • Plan demand and inventory by SKU and cut; monitor stock levels, ageing, shelf life and cold-storage capacity.
  • Track category performance through dashboards (sales, margin, cut yield, stock days, aged stock) and lead regular reviews.
  • Support the salmon category when needed (sourcing, pricing, sales coordination) together with the existing importer partners.

Yêu cầu

  • Education & Experience
  • Bachelor's degree in Animal Science, Food Science/Technology, Agriculture, Business Administration, Commerce or a related field.
  • At least 5 years of experience in the beef/meat industry - sourcing, trading, importing, sales or category management for beef or red meat; including at least 2 years in a role combining buying and selling.
  • Deep knowledge of beef and cattle production: breeds, sex and age classification, feeding systems, grading systems (e.g. MSA, AUS-MEAT, USDA, JMGA), cuts and yields.
  • Background in Sales (HORECA, modern trade, wholesale or food service) is a strong advantage.
  • Experience working with international exporters/packers and with importing chilled/frozen meat into Vietnam is a strong advantage.
  • Knowledge of seafood, especially salmon, is a plus.
  • Knowledge & Skills
  • Able to evaluate beef quality and specifications, and to explain them clearly to non-experts.
  • Strong commercial and negotiation skills with both suppliers and customers.
  • Good analytical skills; proficient in Excel for pricing, costing, cut-yield and margin calculations.
  • Training and presentation skills to transfer product knowledge to the Sales team.
  • Good English communication (reading, writing and negotiating with international suppliers).

Quyền lợi

  • Competitive salary commensurate with experience, discussed directly during the interview process.
  • A fast-paced, entrepreneurial environment within Seedcom's retail and distribution ecosystem.
  • Opportunity to build and lead the beef category from an early stage
  • Continuous learning and development support - internal training programmes and leadership capability development.
  • Full statutory benefits: social insurance (BHXH), health insurance (BHYT), unemployment insurance (BHTN); annual leave; Tet and public holiday bonuses.
Chế độ thưởngĐào tạoCổ phần / ESOP

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