Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Kinh nghiệm
Từ 6 năm
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận Tân Phú
So sánh mức lương? Mức lương ngành Marketing / PR →
Tổng quan
- Build the overall U.S. marketing strategy across pre-launch, launch, post-launch, and growth phases.
- Translate business objectives into clear marketing goals across the funnel: awareness, traffic, consideration, conversion, repeat, and store-visit intent.
- Lead and manage 360° launch plans for each store opening, campaign, and key retail moment.
- Own the master marketing calendar across paid media, content, creators/KOLs/KOCs, affiliate, CRM, livestream, events, in-store activation, and brand collaboration.
- Work closely with Digital, Content, Commercial, E-commerce, CRM, Store Operations, VM, and Merchandising to ensure marketing is aligned with inventory, pricing, promotions, store readiness, and execution reality.
- Partner with brand principals and commercial teams to build co-marketing plans, hero-SKU campaigns, launch activations, sampling programs, and joint-growth initiatives.
- Manage overall marketing budget allocation and prioritization based on business impact.
- Lead weekly campaign and business reviews to evaluate performance, identify issues, and drive action plans.
- Build and standardize launch playbooks that can be replicated across future stores and markets.
- Ensure all marketing execution runs as one coordinated growth engine rather than disconnected channel activity.
- 6+ years of experience in Marketing, preferably in retail, beauty, consumer, e-commerce, or omnichannel environments.
- Proven experience leading integrated marketing strategy rather than managing only one channel.
- Able to move between high-level planning and detailed execution follow-through.
- Strong understanding of full-funnel marketing, O2O/omnichannel growth, retail calendars, market entry, and launch orchestration.
- Strong business judgment and prioritization skills; able to focus on what drives real growth.
- Excellent stakeholder management, planning, coordination, and communication skills.
- Professional working proficiency in English.
- Experience launching a new market, new store network, or omnichannel retail business.
- Background in beauty retail, pharmacy retail, lifestyle retail, or marketplace ecosystems.
- Experience working with agencies, distributors, brand principals, creator networks, or external partners.
- Strong systems thinking and playbook-building mindset.
Yêu cầu
- Marketing Supervisor, Giám đốc tiếp thị, Giám đốc truyền thông & tiếp thị, Giám sát tiếp thị, Marketing Director, Head of Marketing
Quyền lợi
- Laptop, Chế độ bảo hiểm, Đào tạo, Nghỉ phép năm, CLB thể thao
Chế độ bảo hiểmĐào tạoNghỉ phép nămLaptop / Thiết bị
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