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Chief Marketing Officer (CMO)

Công ty Cổ phần Công nghệ eUp · Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Cấp cao
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hà Nội, Hà Nội, Hà Nội

Tổng quan

  • Marketing and Branding Strategy
  • Develop medium-term marketing strategies and annual/quarterly plans aligned with business strategy, revenue targets, and product portfolio priorities.
  • Develop brand architecture, positioning, brand proposition, messaging system, and brand management principles for the company/product.
  • Develop strategies for market and channel penetration; clearly define the roles of Brand, Product Marketing, and Performance Marketing.
  • Advise the CEO and Board of Directors on customers, market, competition, trends, and growth opportunities.
  • Integrated Marketing Campaigns
  • Directly lead the development of the big idea, campaign platform, and integrated Paid-Owned-Earned plan; ensuring both brand strength and impact on user behavior.
  • Manage the entire campaign lifecycle: brief, insights, concept, media, production, launch, real-time optimization, and post-campaign review.
  • Design campaign portfolios according to objectives: brand building, user acquisition, product launch, market entry, seasonal growth, and reactivation.
  • Establish creative standards and quality assessment mechanisms; select and manage agencies/partners, negotiate scope, and evaluate effectiveness.
  • Responsible for campaign budget effectiveness, contribution to brand lift, traffic, user acquisition, conversion, and revenue within the assigned scope.
  • Customer Insight, Brand Health, and Go-to-Market
  • Build market research, social listening, customer insight, and brand tracking systems; translate data into decisions.
  • Lead the go-to-market strategy regarding segmentation, positioning, messaging, launch plan, and channel plan; Product/BU owns the product decision-making and roadmap.
  • Collaborate with Product, Data, and BU to understand funnels, conversion barriers, retention, and monetization; propose marketing-related experiments.
  • Performance, Data, and Budget
  • Establish metrics and dashboards: awareness/consideration, share of search/voice, traffic, CAC, ROAS, conversion, Marketing ROI, and user quality metrics.
  • Allocate and adjust budgets across brands, products, markets, and channels based on agreed-upon strategies, data, and performance thresholds.
  • Develop testing discipline: clear hypotheses, baselines, test design, success/stop criteria, and scaling mechanisms.
  • Team Organization and Leadership
  • Design a marketing operational model that aligns with the BU structure; clarify responsibilities between the Marketing Center, BU, Product, and Growth.
  • Recruit, evaluate, develop, and succeed the team; build capabilities in Brand, Integrated Campaign, Product Marketing, Performance, Content/Creative, and Research.
  • Establish processes for briefs, approvals, budget management, measurement, and post-campaign lessons learned.

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