← Central Retail in Vietnam
Loyalty Manager
Central Retail in Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Loyalty Strategy & Roadmap
- Develop annual / quarterly The 1 loyalty & CRM roadmap aligned with CRV business priorities
- Define key member growth priorities: acquisition, activation, frequency, retention, tier-up & reactivation
- Identify strategic member opportunities and translate them into loyalty initiatives.
- Loyalty Program Management
- Own The 1 loyalty proposition, mechanics, benefit & reward framework
- Review member benefits, missions, points/rewards and tier programs to ensure they drive desired behaviors
- Identify opportunities to improve member value and program engagement while managing investment efficiency.
- CRM & Campaign Strategy
- Set the overall CRM campaign strategy & segmentation approach
- Define target audiences, campaign objectives, proposition and communication direction
- Ensure campaigns are differentiated by member value, behavior and business objectives, rather than mass promotion only.
- Campaign Portfolio Governance
- Lead campaign planning across Mass/Food Store, Supplier & Tenant streams
- Prioritize campaign requests and ensure alignment with The 1 strategy
- Establish campaign standards, governance and approval process
- Ensure consistent member experience across channels and BUs.
- Team Leadership
- Lead and coach CRM Officers across Mass/Food Store and Supplier/Tenant campaigns
- Set team priorities, workload and deliverables
- Build CRM capability in campaign planning, targeting, execution and optimization
- Ensure clear ownership and collaboration with Commercial, MKT, BU and partners.
- Performance & Optimization
- Own overall CRM / loyalty performance review and identify optimization opportunities
- Evaluate campaign effectiveness based on incremental sales, traffic, frequency, member engagement, redemption and ROI
- Establish learnings and translate them into future campaign / loyalty strategy.
- Cross-functional & Stakeholder Management
- Act as key loyalty representative with Commercial, MKT, BU, Data, IT and external partners
- Translate business objectives into actionable CRM / loyalty solutions
- Align stakeholders on campaign priorities, mechanics, investment and expected outcomes.
- Ecosystem & Monetization
- Develop CRM opportunities with suppliers, tenants and strategic partners
- Identify opportunities to leverage The 1 member base for partner-funded campaigns and commercial solutions
- Balance member value with incremental commercial revenue / funding.
Yêu cầu
- Crm, Customer Loyalty Management, English communication
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