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← Abbott

CRM Data Analytics Manager (Nutrition Division)

Abbott · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
CNTT - Phần mềm
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • The role provides reporting and analytical expertise
  • Reporting directly to: CRM Director
  • High frequency of interaction: Top management, Region, Cross Function, Team
  • Working Type: On-site
  • Working location: Melinh Point, 2 Ngo Duc Ke, Ben Nghe Ward, District 1, HCM
  • Support strategic campaign planning activities including acquisition and
  • redemption forecasting; develop campaign performance reporting and analysis
  • Generating detailed analyses including leading all ad hoc analysis requested
  • Auditing/Identification and optimization of campaign strategies and other
  • factors impacting program performance. Identification of trends, issues, gaps
  • and performance improvement opportunities across all CRM programs on a
  • continuous basis.
  • Document and quantify the impacts of changes to the CRM business model.
  • Create and lead the dissemination of monthly dashboard reporting used to
  • measure program performance.
  • Work cross-functionally and departmentally as the SPOC regarding all
  • technical/data- oriented enterprise initiatives impacting CRM. The position
  • acts as a lead consultant to the CRM organization in the development of test
  • plans/strategies to optimize results.
  • Support the CRM business plan and budget development process and
  • forecasting, including identification of the impacts of operational and policy
  • changes, enterprise initiatives, changes in strategy, methodology, acquisition
  • channel mix and other factors.
  • Develop and implement requirements and functionality to enhance the existing
  • data infrastructure, including working with external vendors to acquire
  • manage and utilize customer data and serves as the primary POC for CRM in
  • all aspects of data.
  • Analyze and proactively identify methods and opportunities for leveraging new
  • database platform capabilities working closely with the IT and Comex teams.
  • Support all data requirements needed for customer research initiatives. Work
  • with internal/external stakeholders to identify sampling requirements and
  • isolate/provide customer data for research targeting.
  • Serve as a POC for brand stakeholders to develop and validate test design and
  • results.
  • Demonstrate a detailed knowledge and understanding of data architecture.

Quyền lợi

  • Bonus
  • ,• Healthcare Plan
  • ,• Award
Chế độ thưởngChăm sóc sức khỏe

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