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Senior Brand Manager (HCP marketing) - Nutrition Division

Abbott · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

So sánh mức lương? Mức lương ngành Marketing / PR →

Tổng quan

  • Lead the execution for all marketing activities related to HCPs and patient/consumer in Vietnam
  • Be expected to play a leadership role in HCP and Consumer marketing areas
  • To develop and align the annual marketing plan for different brand positioning and channel, co-ordinate successful implementation and grow the long-term sales, profit and market share position for assigned products.
  • To partner with the Area team and build the annual marketing strategy and plan development, and gains across functional and management alignment to achieve targeted sales growth and market share.
  • HCP marketing
  • Prepare HCP marketing materials related by ensuring timely translation of global/approved materials used to Vietnamese language.
  • Execute a HCP marketing toolbox and selling kits including campaign and sales tools for the sales teams to use with pediatric HCP/ nurse educators.
  • Support local and international congress’s, forums, and meetings in promoting the sensing portfolio awareness.
  • Help facilitate team to understand therapeutic areas and opportunities within the assigned portfolio by conducting medical and product training for sales force; ensure the integrity of all training across the portfolio at the highest levels.
  • Develop annual medical marketing and education plan which is aligned with marketing strategies and plan.
  • Act as medical and product consultant to sales and marketing team.
  • Develop an effective feedback loop coming from within the field to support the development of HCP marketing materials and training needs
  • Ensure quarterly product knowledge training, refreshment and testing for the sales team
  • Consumer/Patient marketing
  • Design and seek endorsement for an effective consumer/patient marketing plan that will achieve affiliate goals
  • Understand and infuse global research insights into marketing plans where possible and identifying and fulfilling research gaps where necessary.
  • Adapt existing best practice creative materials and content and apply the content effectively at various consumer touchpoints
  • Localize and execute regional marketing engagements based on global / regional guidance / assets for Vietnam
  • Other
  • Adopt and adapt HCP and hospital segmentation and consumer segmentation for relevant targeting strategies and relevant messaging.
  • Maintain and monitor a marketing measurement framework that covers all aspects of marketing
  • Prepare and align quarterly marketing updates that can be rolled up and presented as part of financial cycles
  • Adopt marketing planning tools from Global and Area to drive the strategic management of marketing across channels

Yêu cầu

  • Healthcare Marketing, Consumer Marketing

Quyền lợi

  • We support our colleagues around the world as they care for themselves and their families with offerings tailored to their unique needs.
  • We provide reasonable workplace accommodations.
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