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Chuyên Viên Quản Lý Hiệu Suất Tiếp Thị Cấp Cao | Senior PPC Specialist

Zeder Vietnam · Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Cấp cao
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hà Nội, Hà Nội, Hà Nội

Tổng quan

  • Day-to-Day Campaign Operations
  • Lead the day-to-day running of paid media activity across all Zeder brands and markets, ensuring campaigns are live, funded, and performing as intended.
  • Own campaign implementation, launch management, and operational performance standards from brief through to delivery.
  • Run daily and weekly optimisation routines across accounts, including bids, budgets, placements, audiences, negatives, and creative rotation.
  • Oversee account structure, campaign hygiene, naming conventions, and implementation accuracy across all platforms.
  • Monitor campaign performance closely and identify issues, risks, or opportunities early, before they affect results.
  • Troubleshoot account, performance, tracking, delivery, or billing issues and resolve them before they escalate.
  • Ensure campaign changes, launches, and tests are delivered correctly and on time, including around promotional and seasonal periods.
  • Carry a full hands-on workload alongside the senior duties of the role – this position performs the same day-to-day campaign build, management, and optimisation functions as a PPC Specialist, in addition to leading operations within the team.
  • Work closely with the Performance Marketing Coordinators on campaign build support, ad copy production, asset organisation, and publishing follow-up, providing clear briefs and reviewing the output.
  • Paid Search Execution
  • Build, manage, and optimise Google Ads and Microsoft Ads campaigns across Search, Shopping, Performance Max, Demand Gen, YouTube, and Display.
  • Conduct keyword research, build out negative keyword governance, and manage search term hygiene across accounts.
  • Brief the Performance Marketing Coordinators on ad copy, assets, extensions, and sitelinks, then review, approve, and test what comes back to make sure it converts for each brand and market.
  • Manage Google Merchant Centre and product feed health, including disapprovals, feed rules, and product data quality.
  • Set and adjust bidding strategies, and know when to override platform automation rather than defaulting to it.
  • Paid Social Execution
  • Build, manage, and optimise Meta & TikTok campaigns (and other social platforms as required) across prospecting, retargeting, and catalogue activity.
  • Manage audience strategy including custom audiences, lookalikes, exclusions, and retargeting windows.
  • Brief creative and copy through the Performance Marketing Coordinators and brand team, then test and rotate it, acting on creative fatigue signals.
  • Manage catalogue and Advantage+ setups, ensuring product feeds and events are correctly connected.
  • Manage ad account structure, spend limits, billing thresholds, and account health across brands and regions.
  • Budget Management & Pacing
  • Manage day-to-day budget allocation and pacing across brands, markets, and platforms within the agreed strategic framework.
  • Reallocate spend towards the best-performing activity and flag underperformance or overspend early.
  • Ensure monthly budgets land on target, with no unplanned underspend at month end and no blown budgets mid-promotion.
  • Support forecasting and scenario planning for promotional periods, product launches, and seasonal demand.
  • Tracking, Measurement & Data Integrity
  • Own the integrity of conversion tracking across Google Ads, Meta, GA4, Google Tag Manager, and server-side or CAPI setups.
  • Set up and maintain conversion actions, pixels, events, UTMs, and audience tracking, and QA them before launch.
  • Identify and explain discrepancies between platform-reported and analytics-reported performance.
  • Ensure attribution settings, conversion windows, and reporting definitions are consistent and understood across the team.
  • Testing & Optimisation
  • Own a structured testing program across ad copy, creative, audiences, landing pages, bid strategies, and campaign structure, setting the test agenda and briefing the copy and creative required to run it.
  • Define clear hypotheses, run tests to statistical validity, and document outcomes and learnings.
  • Work with the content and web teams on landing page performance and conversion rate, not just click acquisition.
  • Continuously refine account performance rather than waiting for scheduled review cycles.
  • Reporting & Insights
  • Produce regular performance reporting (weekly, monthly, campaign wrap-ups) covering KPIs such as spend, ROAS, CPA, CTR, conversion rate, impression share, and revenue contribution.
  • Lead reporting with insight and recommended action, not screenshots of platform dashboards.

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