Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
25tr - 30tr
Địa điểm
Hồ Chí Minh, Quận 3
Tổng quan
- Content Strategy (Multi-Platform)
- Build an integrated content strategy and editorial calendar across owned, earned, and paid channels (Website/Blog, SEO, Email/CRM, LinkedIn, Facebook, TikTok, YouTube, Community platforms, PR).
- Define content pillars, messaging frameworks, and audience personas; ensure consistency with brand narrative and business goals.
- Plan content formats by channel (longform, shortform, video scripts, live formats, carousels, guides, whitepapers, UGC/community content).
- Partner with Performance Marketing to align content with funnels (awareness, consideration, conversion, retention) and repurpose hero content into multi asset campaigns.
- Community Building & Engagement
- Develop a community growth strategy for organic channels (e.g., social groups, Facebook Groups, forums, loyalty hubs).
- Establish moderation guidelines and escalation playbooks; monitor sentiment and engagement health metrics.
- Identify and activate advocates/KOLs/creators; manage ambassador programs.
- Team Leadership & Operations
- Lead, mentor, and develop a highp erforming content team (writers, editors)
- Define workflows, SLAs, content QA standards, and version control.
- Manage resourcing, prioritization, and sprint planning with clear briefs and deadlines.
- Creative Briefing & Designer Collaboration
- Translate strategy into actionable creative briefs (objective, audience, single minded message, mandatories, tone, references, spec).
- Manage designers’ output (static, motion, video thumbnails, infographics, layouts) to deliver concept and performance goals.
- Run structured feedback cycles; approve final assets with brand and accessibility standards met.
- Copywriting Excellence
- Oversee content quality: voice, grammar, storytelling, formatting, and accessibility.
- Own the style guide and taxonomy; ensure brand and legal compliance.
- Implement SEO best practices (keyword strategy, interlinking, metadata, schema basics) and collaborate with SEO/Performance for continuous optimization.
- Creating script and delivers effective sales presentations on social media, media (MC script, sales presentation script, testimonial script, interview script)
- Writing clear and attractive copy with a distinct voice for content
- Measurement & Optimization
- Define channel level KPIs and OKRs; build dashboards with Marketing Analytics.
- Run A/B tests on headlines, formats, hooks, CTAs, and publishing times; use insights to iterate.
- Cross Functional Collaboration
- Partner with Business Units, Brand Manager, Performance for narratives, launches, and campaigns.
- Ensure content supports lead generation and lifecycle programs (nurture streams, onboarding, retention).
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
- Proven experience building multi‑platform content strategies tied to growth outcomes.
- Strong editorial judgment, storytelling, and ability to turn insights into narratives.
- Community building and social engagement expertise (program design, moderation, activation).
- Proficient at writing/rewriting briefs and giving actionable creative feedback.
- Data‑driven mindset; comfort with dashboards, experimentation, and iterative improvement.
- Team leadership: coaching, prioritization, conflict resolution, and stakeholder management.
- Expertise using SEO best practices to write creative copy that includes effective keyword placement
- Excellent verbal communication skills with a good command of the English language
- Extremely computer literate, especially with how to write, interpret, …
- Advanced written communication skills and an ability to read copy in English
Quyền lợi
Đào tạo
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