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← Vprint Co., Ltd

Senior Marketing Executive

Vprint Co., Ltd · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Responsible for implementing Marketing activities across the Group and its member companies.
  • Provide advice and recommendations on marketing plans to the CMO/CEO.
  • Coordinate marketing activities among the Group’s entities to ensure consistency in strategy, brand image, and effectiveness.
  • Marketing Planning & Execution for the Group
  • Analyze the market, products, and target customers of each entity within the Group.
  • Propose monthly, quarterly, and annual marketing plans for each entity and for the Group as a whole.
  • Coordinate with the CMO/CEO to adjust and implement marketing plans.
  • Digital & Trade Marketing (Group-wide)
  • Implement digital marketing activities across the Group, including:
  • SEO, content, social media, website, and online advertising.
  • Manage content and brand image across the Group’s communication channels.
  • Develop ideas and coordinate the design of catalogues, brochures, POSM, and sales materials for the Group’s entities.
  • Events, Seminars & Exhibitions (Group Level)
  • Plan and implement marketing events for the Group, including seminars, customer conferences, industry exhibitions, and roadshows.
  • Develop event concepts, scripts, timelines, and budgets for individual entities and the Group as a whole.
  • Coordinate with Sales, Technical teams, and member companies to execute events.
  • Evaluate event effectiveness based on key indicators such as number of attendees, leads, cost per lead (CPL), and impact on sales.
  • Report event results and propose improvements for the Group’s event activities.
  • Marketing Performance Measurement & Optimization for the Group
  • Monitor marketing budgets for each entity and for the Group as a whole.
  • Establish and track marketing KPIs for the Group, including traffic, leads, conversion rate, CPL, CPA, and SEO rankings.
  • Analyze the effectiveness of marketing channels and campaigns of each entity.
  • Propose solutions to optimize costs and improve marketing effectiveness.
  • Internal Coordination & Support to the CMO/CEO
  • Coordinate with departments and member companies within the Group, including Sales, Technical, HR & Administration, and IT.
  • Consolidate marketing data to support the CMO/CEO in decision-making.
  • Perform other tasks as assigned by the CMO/CEO.

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