Marketing Executive - Comfort (Contractor)

Unilever Vietnam · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Nhân viên

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs.
Represent consumer (insights), brand strategy and product quality requirements on the cross functional discounter team.
Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, BTL for the Brand.
Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
Pro-actively feed market, category and customer requirements into platform innovation projects.
Work with communication team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs.
Monitor and review effectiveness of innovation and renovation programme to inform future plans.
Ensure continued focus on and support of innovation platforms once launched.
Management of marketing budgets within agreed targets and align with customer advertising activities.
Other tasks assigned by line manager

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