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Assistant Brand Manager - Upro (B2B)

Unilever Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Drive sustainable growth of Homecare Professional (UPro) and Surf Dishwash Retail by leading innovation, portfolio management, brand deployment, and demand creation initiatives. Champion operator, shopper, and consumer understanding to develop winning growth strategies, strengthen brand equity, and deliver market share and business growth across Professional and Retail channels.
  • Lead growth and deployment strategies for Homecare Professional (UPro) and Surf Dishwash Retail, ensuring delivery of business and brand targets.
  • Partner with cross-functional teams to identify operator, shopper, and consumer insights, and translate them into innovation, renovation, and activation plans.
  • Drive UPro innovation agenda, including market understanding, innovation pipeline, 6P deployment, and business case development.
  • Manage Surf Dishwash portfolio growth through innovation, renovation, pack-price architecture, mix optimization, and distribution expansion.
  • Lead communication, activation, POSM, and sales engagement programs in close partnership with agencies, Media, and CBD teams.
  • Monitor business performance and initiative effectiveness, generating learnings and actions to accelerate growth.
  • Drive consumer and operator demand generation across online and offline channels.
  • Proactively feed local market needs into regional and global innovation projects.
  • Collaborate closely with Marketing, R&D, Finance, Supply Chain, Digital, and Sales teams to deliver category and brand plans.
  • Manage marketing budgets within agreed targets and ensure effective resource allocation.
  • Other tasks assigned by the line manager.

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