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← Tập Đoàn Karofi Holding

Marketing Communications Manager (IMC & Media Strategy)

Tập Đoàn Karofi Holding · Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hà Nội, Hà Nội, Hà Nội

Tổng quan

  • Content & Communication
  • Creative Design & Production
  • Media Planning & Buying
  • Communication Planning & Integrated Campaign Management
  • Translate brand and marketing strategies into integrated communication strategies and campaign execution plans.
  • Develop annual, quarterly and campaign-based communication plans aligned with marketing objectives.
  • Build Integrated Marketing Communication (IMC) plans across Paid, Owned and Earned media to maximize campaign effectiveness.
  • Develop communication roadmaps, campaign calendars and channel deployment plans to ensure consistent consumer engagement.
  • Define communication objectives, key messages, communication channels and execution priorities for each campaign.
  • Coordinate communication activities across Content, Creative, Media, PR and Digital teams to ensure integrated campaign execution.
  • Monitor campaign performance and recommend optimization actions to improve communication effectiveness and ROI.
  • Partner with Brand Marketing to translate marketing strategies and campaign ideas into effective communication plans.
  • Lead the development of communication content across all consumer touchpoints.
  • Ensure communication messages are clear, compelling and consistent with brand positioning.
  • Review and approve communication content before publication.
  • Creative Design & Marketing Production
  • Lead the Creative Design team to produce marketing materials and communication assets supporting all marketing campaigns.
  • Oversee the production of Key Visuals, Digital Assets, POSM, Social Creatives, Videos, TVCs and other marketing materials.
  • Ensure all creative outputs effectively communicate campaign messages and create strong consumer impact.
  • Increase in-house creative capability while optimizing agency utilization for specialized production.
  • Media Planning & Booking
  • Develop media deployment plans aligned with campaign objectives and target audiences.
  • Determine the appropriate media mix across Facebook, YouTube, TikTok, TV and other communication channels.
  • Lead media booking and execution with internal teams and external media partners.
  • Monitor campaign performance and optimize media spending to maximize communication effectiveness and ROI.
  • Team Management
  • Lead and manage the Content, Creative Design and Media teams.
  • Allocate resources, monitor work progress and ensure timely delivery of marketing communication projects.
  • Develop team capabilities and maintain high-quality execution standards.
  • Agency & Budget Management
  • Manage relationships with creative agencies, production houses and media agencies.
  • Optimize agency utilization while strengthening internal execution capability.
  • Manage communication and production budgets effectively.

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