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Chuyên viên Nội dung SEO (SEO Content Specialist)

Sun Group · Trung tâm CNTT và CĐS, Hà Nội
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Phòng ban
Trung tâm CNTT và CĐS
Mức lương
Thương lượng
Địa điểm
Trung tâm CNTT và CĐS, Hà Nội

Tổng quan

  • SEO Content Planning & Strategy
  • Develop and execute SEO-driven content strategies aligned with brand, product direction, and growth objectives.
  • Conduct keyword research (short-tail, long-tail, transactional, informational), competitor analysis, and user intent mapping.
  • Build content structures, topic clusters, pillar pages, and internal linking strategies to enhance organic traffic and domain authority.
  • Content Creation & Optimization
  • Produce high-quality, data-informed SEO articles, landing pages, product content, and long-form guides.
  • Optimize on-page SEO (content architecture, SEO copywriting, metadata, schema, readability, keyword density, E-E-A-T signals).
  • Collaborate with designers and product teams to ensure content consistency, clarity, and impact.
  • Performance Tracking & Continuous Improvement
  • Use Google Search Console, GA4, Ahrefs/SEMrush, SurferSEO… to measure performance and identify growth opportunities.
  • Conduct regular SEO audits to maintain technical accuracy and optimize rankings.
  • Run A/B experiments to enhance conversion, engagement, and user experience.
  • Cross-functional Collaboration
  • Work closely with Growth Marketers, Performance Marketers, Product Owners, and Tech teams.
  • Ensure content aligns with channel strategy (SEO, social, email, website, paid media).
  • Contribute ideas for new content formats, emerging trends, and innovative growth tactics.

Yêu cầu

  • Professional Experience
  • Minimum 4 years of experience in SEO content writing or Content Marketing with a strong SEO focus.
  • Proven track record of improving rankings, traffic, and conversions through content.
  • Skills & Competencies
  • Strong knowledge of SEO fundamentals: keyword research, on-page optimization, content structure, and search intent.
  • Excellent writing skills with the ability to craft clear, compelling, and conversion-oriented content.
  • Analytical mindset; comfortable working with SEO tools (Ahrefs, SEMrush, GSC, GA4, SurferSEO…).
  • Ability to manage multiple projects and deadlines in a fast-paced, data-driven environment.
  • Bonus: understanding of technical SEO, UX writing, or content for digital products.
  • Mindset
  • Growth-driven, curious, adaptable, and solution-oriented.
  • Passionate about SEO, content excellence, and continuous learning.
  • What You’ll Get at Sun Group
  • Be part of Sun Group’s Digital Transformation Center — where technology meets creativity to build a smarter, more connected future.
  • Collaborate with talented cross-functional teams on high-impact digital projects across hospitality, infrastructure, and real estate ecosystems.
  • Gain exposure to top-tier project management practices and future leadership opportunities.
  • Competitive compensation, premium healthcare, and exclusive Sun Group benefits (including travel and leisure privileges).
  • A dynamic, open-minded, and mission-driven environment that values innovation and personal growth.
  • Modern workplace, collaborative culture, and exposure to latest marketing and tech tools.

Quyền lợi

Chế độ thưởngChăm sóc sức khỏe

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