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← Samsung Vina Electronics (savina-s)

D2C Channel Marketing Senior Specialist

Samsung Vina Electronics (savina-s) · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Integrated Campaign Management.
  • Own integrated campaign planning across Samsung.com, TikTok Shop and future online sales platforms.
  • Translate BU/product priorities, promotions and sales objectives into actionable channel campaign plans.
  • Develop campaign approach covering target audience, proposition, content, media, platform experience and conversion mechanics.
  • Coordinate with BU Marketing, Sales, CRM, Media and other functions to ensure consistent campaign execution.
  • Manage campaigns end-to-end from planning and briefing to launch, optimization and post-campaign review.
  • Platforms Operations & Website Management.
  • Manage day-to-day marketing operations of Samsung.com and other online commerce platforms.
  • Receive and consolidate platform requests from BU, Media and relevant functions.
  • Coordinate agency execution of landing pages, product pages, banners, promotions and other on-site content.
  • Manage publishing timeline, content accuracy, QA and go-live readiness.
  • Continuously review platform experience and identify opportunities to improve customer journey and conversion.
  • Media Funnel & Customer Journey
  • Understand and manage the full digital funnel from awareness → traffic → consideration → conversion → retargeting.
  • Work agencies to develop audience, traffic acquisition and retargeting strategies.
  • Connect media activities with on-platform customer experience and commercial objectives.
  • Identify funnel drop-offs and recommend actions to improve traffic quality, engagement and conversion.
  • Performance & Customer Analytics.
  • Analyze customer behavior, campaign and platform performance to identify business opportunities.
  • Monitor key funnel metrics including Traffic, Qualified Visits, Product Views, Add-to-Cart, Conversion, Revenue and ROAS.
  • Understand performance by campaign, audience, traffic source, product category and platform.
  • Translate data into clear insights and recommendations for Sales, Marketing, Media and management.
  • Build campaign learnings and continuously optimize future activities.
  • Cross-functional & Agency Management.
  • Act as the key D2C marketing contact for online platform-related requests.
  • Manage agency briefs, deliverables, timelines and execution quality.
  • Ensure all stakeholders are aligned around common campaign priorities and commercial KPIs.
  • Support new online platform development and identify new opportunities to grow D2C business.

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