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Modern Off-Trade Trade Marketing Manager

Pernod Ricard Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Own the marketing strategy and execution within the Modern Off-Trade (MT) channel — supermarkets, hypermarkets, convenience stores and modern grocery e-commerce — to drive brand visibility, shopper engagement and profitable sales growth for the Power Brands (Absolut, Jameson, Havana Club, Beefeater, Altos) and Prestige (Chivas Regal, Royal Salute, Ballantine's, Glenlivet, Martell) portfolios.
  • Develop and execute the annual MT channel marketing plan, aligned to brand strategy, category priorities and key commercial windows (Tet, festive, year-end).
  • Design and roll out shopper marketing programs (activations, sampling, bundling, gifting) tailored to modern trade shopper missions.
  • Partner with Marketing and Sales to build in-store visibility standards — POSM, displays, planograms — and track compliance at store level.
  • Work with MOFT team on Joint Business Plans (JBPs) and marketing partnerships with key MT retail accounts.
  • Drive category management and shopper insight generation to identify white-space and activation opportunities.
  • Localize national brand campaigns into channel-relevant off-trade activations.
  • Own and manage the MT A&P budget; track spend efficiency and return on investment by account and campaign.
  • Brief and manage agencies/vendors for POSM production, in-store execution and activation logistics.
  • Monitor competitor activity, pricing and promotions within the MT channel and recommend counter-strategies.
  • Collaborate with E-Commerce/Digital teams to integrate online-to-offline (O2O) journeys for modern grocery platforms.
  • Lead post-campaign evaluation, reporting and sharing of learnings to continuously improve execution quality.
  • KEY PERFORMANCE INDICATORS (KPIS)
  • Modern Off-trade value/volume market share growth by brand and portfolio.
  • MOFT channel net sales growth vs. target and vs. prior year.
  • In-store visibility metrics: share of shelf, share of display, POSM compliance rate.
  • A&P spend efficiency (ROI) and budget adherence.
  • On-time, in-full execution of campaign calendar across accounts.

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