Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Brand Strategy
- Develop and lead the overall brand strategy for Vietnam, ensuring strong positioning, clear audience definition, proposition consistency, and alignment with ASEAN/Zone direction.
- Support Cambodia by providing strategic guidance, market insights, and adaptation of regional assets.
- Identify growth opportunities through consumer, shopper, HCP, and competitive insights.
- Own the annual and long‑range brand plans, including portfolio priorities, A&P allocation, innovation roadmap, and 360° activation calendar.
- Brand Performance
- Track brand KPIs for Vietnam and support performance tracking for Cambodia, providing clear insights and recommended actions to close gaps.
- Monitor category trends, competitive movements, and market dynamics to inform decision-making.
- Deliver monthly and quarterly performance reviews with actionable recommendations for both VN and KH.
- Drive & Lead Overall Activation (Consumer, HCP, Trade)
- Lead development and execution of integrated brand activations in Vietnam, covering ATL, digital, social, pharmacy, medical/HCP platforms, e‑commerce, and trade.
- Support Cambodia with adaptable assets, campaign guidance, and best practice sharing.
- Ensure all communication and activation materials are insight‑driven, compliant, and locally relevant.
- Cross‑Functional Collaboration
- Partner with local cross‑functional teams in Vietnam (sales, medical, regulatory, supply, finance) to ensure seamless brand execution.
- Work closely with Cambodia distributor teams to guide brand direction and in‑market activation.
- Collaborate with regional/global brand teams for alignment, asset localization, performance reviews, and innovation deployment.
- Drive strong stakeholder management, keeping all parties aligned on brand priorities, timelines, and objectives.
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