B2B Marketing Manager

Navigos Group · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Trưởng / Phó phòng

Ngành nghề

Marketing / PR

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Lead Generation
Drive inquiries and online purchases of our services, primarily through online advertising, webinars, and content
Own funnel and conversion (CV) design aligned to the customer's buying journey — from content planning through data analysis
Partner with the Product team to build and operate CRM integration, lead cleansing, and nurturing.
Product Marketing
Communicate product features and updates Count of qualified leads generated in the
to customers — primarily via email, webinars, and content adoption and usage.
Ensure customers correctly understand the value of new features and updates.
Deliver ongoing updates to both new and existing customers, contributing to retention
Budget Management & Performance Measurement
Design the marketing budget and targets (KGI/KPI) by working back from LTV.
Analyze conversion rates at each funnel stage and decide the right actions and budget allocation to resolve bottlenecks.
Stakeholder Management
Work with the Sales team to understand customer needs and insights, and reflect them in marketing initiatives.
Work with the Product team to understand product capabilities, and reflect them in marketing initiatives.
Manage one team member (primarily responsible for hands-on work such as content production and ad operations).

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