← Nautilus Food (Vietnam)/Member of Pataya Food Group
E-commerce Business Manager
Nautilus Food (Vietnam)/Member of Pataya Food Group ·
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận Tân Bình
Tổng quan
- Nautilus Food Vietnam is looking for an E-commerce Business Manager to build and accelerate our online business across Human Food and Pet Food categories.
- This role is more than managing marketplaces, it is responsible for developing the overall e-commerce growth strategy, identifying consumer insights from online channels, driving profitable sales, and partnering with cross-functional teams to successfully incubate and launch new products through E-commerce.
- E-commerce Business Strategy:
- Develop and execute annual and quarterly E-commerce business plans.
- Build sustainable sales growth across Shopee, TikTok Shop,…and future online channels.
- Own sales targets, profitability and business performance of the E-commerce channel.
- Identify new growth opportunities through assortment expansion, pricing, bundles and promotional mechanics.
- Marketplace & Performance Growth:
- Lead marketplace strategy including campaign planning, assortment planning and traffic generation.
- Optimize conversion rate, average order value (AOV) and repeat purchase.
- Manage online advertising investment and ensure efficient ROAS.
- Work closely with agencies, platforms and partners to maximize business opportunities.
- Consumer Insights & Data Analytics:
- Analyze marketplace data, search trends, customer reviews and competitor activities.
- Translate consumer insights into actionable business recommendations.
- Build dashboards to monitor business performance and key growth metrics.
- Provide regular business reviews and strategic recommendations to management.
- New Product Incubation:
- Partner with Marketing Manager and R&D to identify new product opportunities.
- Support product concept validation using online consumer insights.
- Develop online-first launch strategies for new products.
- Monitor launch performance and recommend scale-up or optimization plans.
- Cross-functional Collaboration:
- Collaborate with Sales, Trade Marketing, Supply Chain, Customer Service and Finance to ensure business success.
- Work closely with Digital Marketing to develop integrated campaigns that drive traffic and conversion.
- Coordinate with external agencies, KOLs, affiliates and marketplace representatives.
- Perform other duties within the scope of expertise as requested by line manager.
Yêu cầu
- Minimum 5 years of experience in E-commerce.
- At least 2 years in a leadership or managerial role.
- Experience in FMCG, Food, Consumer Goods or Pet Care industry is preferred.
- Experience building or scaling E-commerce business is highly desirable.
- Hands-on experience with Shopee, TikTok Shop...
- Skills
- Strong commercial and business acumen.
- Data-driven decision making.
- Marketplace ecosystem knowledge.
- Performance marketing understanding.
- Pricing and promotion strategy.
- Consumer insight analysis.
- Project management.
- Excellent communication and stakeholder management.
- Strong analytical mindset.
- Kinh nghiệm: 2 Năm
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