Đến nội dung chính
Tuyển Dụng
← Meishang Cosmetics Vietnam (Colorkey BRAND)

Sales Operations Lead - Modern Trade (Field Force & In-Store Execution)

Meishang Cosmetics Vietnam (Colorkey BRAND) · Hồ Chí Minh
Ứng tuyển tại trang chính thức ↗
Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Kinh doanh / Bán hàng
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Build & Manage the MD/BA Field Force — 25%
  • Design the field force structure: coverage model, store classification (A/B/C by sell-out and strategic value), call frequency, route plan and headcount justification per channel.
  • Recruit, onboard, train and retain the MD and BA teams; build the induction and refresher training curriculum — product knowledge, selling and consultation skills, VMD standards, grooming and service standards for BA.
  • Establish the supervisory layer: coaching routines, field coaching forms, one-on-one performance reviews, and a minimum field presence standard for supervisors
  • Design and administer the MD/BA incentive and commission scheme; manage headcount cost within budget.
  • Where third-party agency headcount is used, govern agency recruitment quality, SLA and cost per head.
  • Build the Execution Standard, Working Process & KPI System — 25%
  • Build the company's in-store execution standard ("Perfect Store" / Picture of Success): define what good looks like by channel, retailer format and store tier, and secure formal sign-off from Trade Marketing, Key Account and Sales leadership.
  • Own the scoring model, measurement mechanism and enforcement system end to end — metric selection, weightings, pass thresholds, audit method, evidence requirements and anti-gaming controls. Co-develop the content of the standard (must-stock list, planogram, POSM kit, display mechanics) with Trade Marketing; secure retailer-side commitments such as contracted share of shelf through Key Account.
  • Design and document SOPs for the field force: store visit steps, merchandising standards manual, POSM installation guide, stock check and reorder process, promotion set-up checklist, and escalation matrix.
  • Build the KPI scorecard for MC, BA and Supervisor levels — clear weightings, defined data source, review cadence (daily / weekly / monthly), and consequence management (recognition, performance improvement, exit).
  • Differentiate the framework by channel: Health & Beauty, Hyper/Supermarket & CVS
  • Run the improvement cycle: pilot → measure → refine → standardise → roll out nationally. Review the correlation between execution score and sell-out at least quarterly and re-weight the standard where the two diverge.
  • Drive In-Store Execution Excellence — 30%
  • Accountable for POG (planogram) compliance, stock availability, shelf facing / share of shelf, POSM deployment and all in-store VMD across every covered store.
  • Own On-Shelf Availability (OSA) and out-of-stock resolution: monitor store-level stock, trigger reorders with store and category teams, and escalate DC or supply issues to Customer Development and Supply Chain.
  • Translate the trade marketing plan and retailer JBP into a store-level execution brief; ensure new listings, promotions and displays go live on time and in full.
  • Conduct store audits, publish compliance results and lead corrective action to closure.
  • Manage POSM and display fixture assets: ordering, allocation, installation quality, maintenance, and prevention of loss or misuse.
  • Reporting, Analytics & Business Partnering — 15%
  • Deliver reporting to the line manager on a fixed cadence
  • Own consolidation of retailer sell-out data into a single view across both channels, and analyse sell-out, OSA, compliance and BA productivity to identify gaps — reporting the number and proposing the fix.
  • Own the field force digital tool (DMS): data accuracy, adoption rate, photo-evidence integrity and dashboard output.
  • Partner with Trade Marketing on POSM and display design and feasibility; with Key Account on retailer agreements and planogram negotiation; with Supply Chain on stock; and with Finance on trade spend accountability.
  • Budget & Vendor Management — 5%
  • Manage the field force operating budget (salary, incentive, uniform, travel, POSM logistics) and third-party agency performance.
  • Track ROI on in-store investment (display rental, gondola ends, POSM) in partnership with Trade Marketing and Finance.
  • Ensure labour compliance and retailer entry/badge compliance for all field staff.

Quyền lợi

Đào tạoĐồng phụcCổ phần / ESOP

Tóm tắt thông tin từ tin tuyển dụng chính thức. Xem bản gốc ↗

Quan tâm đến vị trí này?

Bạn sẽ được chuyển đến trang ứng tuyển chính thức của nhà tuyển dụng.

Ứng tuyển tại trang chính thức ↗
Đây là doanh nghiệp của bạn? Nhận quản lý trang, yêu cầu chỉnh sửa hoặc gỡ bỏ
→