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← Masan Consumer

Consumer Market Knowledge Manager

Masan Consumer ·
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận 1

Tổng quan

  • The CMI Manager is responsible for:
  • (1) Identify consumer’s unmet needs and potential segment for brands to enter and win in that segment
  • (2) Propose actions for market fightings based on brand status & competitive landscape
  • (3) Define and describe new products development to serve new unmet needs via consumer exploration
  • Define I&O (Issue & Opportunities) to propose Jobs to be done for brands and category onwers.
  • Develop and implement market research initiatives (category, consumers, competitors, customers, influencers).
  • Monitor brand equity & build up insights for brand communication
  • Define unmet needs and explore consumer insights through both quantitative and qualitative research.
  • Describe products features & eAectively communicate with stakeholders, define suitable solutions/ identify technology, model needed... to develop a total oAer to satisfy consumer's needs
  • Coach team and develop team members.
  • Bachelor’s degree in business administration / marketing or related major.
  • At least 3 - 5 years’ working experience in research, FMCG is a must.
  • Advanced research skills (Qualitative research is preferred).
  • Good sense of business and passionate to contribute to business result.
  • Leadership skills and Strong stakeholder management skills, able to lead and drive actions.
  • Good at relationship building, able to talk in the same language with consumers.
  • Good at listening, Empathetic and curious to find deep insights.
  • Capable of analyzing big amount of data and creating a strategic suggestion to the business.
  • Intermediate Marketing knowledge is a plus.
  • Good analytical, effective communication, collaboration & problem-solving skills.
  • English proficiency in both speaking and writing skills
  • Good at Microsoft Word, Excel, Outlook, and PowerPoint.
  • Kinh nghiệm: 3 Năm

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