Assistant Brand Manager - Innovation

Marico South East Asia Corporation · Hồ Chí Minh

Loại hình

Toàn thời gian

Hình thức

Tại văn phòng

Cấp bậc

Trưởng / Phó phòng

Ngành nghề

Ngành nghề khác

Mức lương

Thương lượng

Địa điểm

Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

Translate strategic business briefs into product innovation opportunities and clear concept directions, under the guidance of the Brand Manager.
Develop innovation concepts, value propositions, benefit hierarchy, reasons-to-believe, variant architecture and consumer experience.
Contribute to ideation workshops and support the identification of future product platforms, technologies and external innovation opportunities.
Partner with R&D to develop new formulas, ingredients and technical solutions, providing clear direction on consumer and product requirements.
Support packaging innovation, including structure, design and user experience.
Coordinate with Procurement and external suppliers to explore new technologies, ingredients and manufacturing options.
Lead concept testing, product testing and consumer validation for assigned projects; synthesize learning and incorporate it into product refinement.
Manage Stage-Gate deliverables, project milestones, timelines and risk mitigation for assigned projects.
Ensure assigned products are validated, manufacturable and launch-ready before formal handover to the Brand Team.
Provide innovation and product knowledge to Brand Teams during commercialization where required.
Support project business cases, including pricing assumptions, cost targets and financial viability inputs.

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