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← Marico South East Asia Corporation

Head Of Creative Production House - Skinetiq Business

Marico South East Asia Corporation · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Giám đốc
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Candid: Define and evolve a distinctive visual identity and creative language across brand, social, e-commerce and content, with Candid as an initial priority.
  • Build scalable brand guidelines and design systems that enable high-volume creative production while maintaining strong brand consistency.
  • Establish compelling visual codes for product efficacy, science, ingredients and product storytelling.
  • Murad: Translate global brand direction into locally relevant creative for Vietnamese consumers while protecting global brand equity.
  • Ensure Candid and Murad maintain distinctive creative identities aligned with their respective brand positioning.
  • Lead the overall creative direction and visual standards for Candid and Murad.
  • Translate brand strategy, consumer insights, campaign objectives and product propositions into strong creative concepts and visual executions.
  • Lead art direction across campaigns, key visuals, photography, video, social content and digital commerce.
  • Provide clear creative feedback and act as the quality gate for key creative outputs.
  • Continuously raise Skinetiq’s creative and visual standards across consumer touchpoints.
  • Partner with Brand, Content, Social, E-commerce and Commercial teams to translate briefs into creative concepts and production plans.
  • Lead creative development for campaigns, product launches, always-on content and key commercial moments.
  • Oversee production across social content, e-commerce, performance creative and livestream.
  • Build scalable creative systems, templates and production approaches to balance creative quality, speed and volume.
  • Develop external production capabilities and adopt relevant AI/emerging creative technologies to improve quality and production efficiency.
  • Lead and develop the in-house team across Brand Design, E-commerce Design, Video Production and In-house Creators.
  • Coach the team to strengthen creative thinking, visual judgment and execution quality.
  • Set clear creative standards, roles and ways of working while managing priorities and production capacity across both brands.
  • Build stronger ownership and independence within the team, and identify the capabilities required as Skinetiq grows.
  • Develop a strong creative culture that combines high standards, experimentation and speed.
  • Partner with Social, Growth and E-commerce teams to understand how creative performs across platforms and the consumer journey.
  • Identify winning creative concepts, hooks, formats and visual approaches and translate learnings into future creative development.
  • Build a test-and-learn mindset where consumer and performance signals continuously inform the next creative cycle.
  • Balance brand building, consumer relevance and commercial effectiveness.

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