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← Marico South East Asia Corporation

Performance Marketing Manager

Marico South East Asia Corporation · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Lead the performance marketing function to drive profitable and sustainable e-commerce growth across Marico SEA brands. Own full-funnel media strategy, investment allocation, performance accountability, measurement, agency governance, and capability building across TikTok, Meta, Google, Shopee, Lazada, and emerging channels.
  • The role balances GMV growth, customer acquisition, and profitability through rigorous analytics, experimentation, and close collaboration with E-commerce, Brand, Content, Affiliate, Livestream, CRM, and Data teams.
  • Strategy, Planning & Investment
  • Develop annual, quarterly, and monthly performance marketing strategies aligned with brand, e-commerce, and profitability targets.
  • Own channel planning and budget allocation across paid social, search, marketplace ads, retargeting, and emerging commerce media.
  • Lead media planning for mega campaigns, product launches, always-on growth, and key business recovery plans.
  • Growth & Performance Ownership
  • Own GMV contribution, new customer acquisition, ROAS, media cost, conversion, and contribution-margin performance.
  • Monitor performance and budget pacing; identify gaps early and lead corrective actions with agencies and internal teams.
  • Optimize the full funnel from reach and traffic to conversion, repeat purchase, and customer lifetime value.
  • Agency, Platform & Governance Leadership
  • Lead media agencies through clear briefs, operating rhythms, SLAs, scorecards, and performance reviews.
  • Challenge recommendations using data and ensure campaign setup, tracking, targeting, bidding, budgets, and launch readiness meet approved plans.
  • Build strategic partnerships with TikTok, Meta, Google, Shopee, Lazada, and relevant technology partners.
  • Measurement, Analytics & Experimentation
  • Define measurement standards, attribution logic, dashboard requirements, and executive reporting across channels.
  • Translate data into investment decisions by analyzing ROAS, MER, CPA/CAC, CPC, CTR, CVR, AOV, LTV, and incremental revenue.
  • Own the test-and-learn roadmap across creatives, audiences, bids, landing pages, offers, and campaign mechanics; scale proven wins.
  • Integrated Commerce Growth
  • Connect paid media with marketplace, affiliate, creator content, livestream, CRM, and promotional strategies to improve total commerce performance.
  • Partner with Brand and Content teams to strengthen the creative pipeline, platform fit, and speed of performance-led content iteration.
  • Identify and scale new audiences, channels, automation, and platform innovations with clear business cases.
  • Team & Capability Development
  • Coach and develop Performance Marketing Executive(s), setting clear priorities, standards, and development plans.
  • Build playbooks, governance frameworks, and shared performance-marketing capabilities across the Digital & Growth organization.
  • Promote a commercially grounded, data-led culture with strong ownership and continuous improvement.

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