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← Manulife (Việt Nam)

Growth Marketing Specialist

Manulife (Việt Nam) · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Website Governance & Platform Ownership
  • Own and govern PWS, ensuring brand, content, and UI/UX consistency across all pages and customer journeys.
  • Establish and maintain PWS standards, processes, and governance guidelines.
  • Manage PWS content lifecycle, including publishing, updating, archiving, and quality assurance.
  • Ensure PWS compliance with corporate branding, regulatory, and digital experience standards.
  • Content Management & Business Support
  • Support stakeholders (Marketing, Operations, Product, Distribution… and other business teams) to publish and manage website content.
  • Support the development and launch of new webpages, landing pages, and digital experiences aligned with business objectives.
  • Validate content implementation to ensure accuracy, usability, and optimal customer experience.
  • Platform Development & Vendor/Technology Coordination
  • Act as the primary business owner for PWS platform enhancements and issue management.
  • Collaborate closely with MITDC and technology teams to:
  • o Localize global/regional website features for local market requirements.
  • o Coordinate enhancements, testing, and deployment of new functionalities.
  • o Troubleshoot and resolve website issues, bugs, and performance incidents.
  • Manage UAT (User Acceptance Testing) and ensure successful rollout of new website capabilities.
  • Website Analytics & Performance Management
  • Monitor and analyze website performance using Adobe Analytics and other digital measurement tools.
  • Track key website KPIs including traffic, engagement, conversion, customer journeys, and lead generation performance.
  • Identify insights and recommendations to improve website effectiveness and customer experience.
  • Conduct regular performance reviews and present findings to stakeholders.
  • Data Analytics & Dashboard Development
  • Design, develop, and maintain dashboards and reports to support business decision-making.
  • Consolidate website, campaign and customer behavior data into actionable insights.
  • Support data-driven optimization initiatives across digital acquisition and customer engagement activities.
  • SEO Optimization Support
  • Possess working knowledge of SEO principles and best practices.
  • Support technical SEO implementation
  • Partner with GPMSS and technology teams to improve organic search visibility and website discoverability.

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