← La Vie Limited Liability Company
Junior Brand Manager (Temporary 1 Year Contract, Third Party)
La Vie Limited Liability Company · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- HOD Consumer Growth
- Consumer Acquisition & Recruitment
- Lead the execution of consumer acquisition programs across HOD platforms, ensuring end-to-end deployment, operational excellence, and KPI delivery.
- Manage promotion mechanics, fulfillment operations, gift allocation, website promotion setup, and DMS SKU creation to support recruitment campaigns.
- Track monthly inventory availability and develop allocation plans to ensure uninterrupted campaign fulfillment.
- Drive performance marketing activities on Meta/Facebook and other digital platforms, optimizing Cost per Order (CPO) while delivering acquisition and conversion targets.
- Develop and execute offline activation programs in targeted residential communities, apartments, offices, and other high-potential recruitment locations.
- Initiate and manage dealer-driven recruitment programs with attractive incentive schemes to stimulate continuous acquisition performance.
- B2B Sampling Growth
- Monitor B2B sampling activities to ensure execution quality, compliance with control points, and achievement of customer acquisition targets.
- Analyze campaign results and recommend corrective actions or growth opportunities.
- D2C Platform Management & Customer Experience
- Monitor the D2C platform and coordinate with relevant stakeholders to promptly detect, troubleshoot, and resolve system issues.
- Proactively identify opportunities to strengthen the D2C ecosystem and improve user experience for consumers, dealers, and delivery partners.
- Support platform enhancement projects and digital transformation initiatives that drive business growth and operational efficiency.
- Customer Retention & Partnership Activation
- Develop and manage sampling partnership programs with FMCG and strategic partner brands to enhance customer experience and increase consumer loyalty.
- Manage end-to-end execution, fulfillment, reporting, and sponsor commitment delivery.
- Track program performance and recommend improvements to increase customer engagement and repurchase.
- E-Business Development
- Collaborate with the E-Business team to plan and execute targeted livestream and social commerce activities to drive awareness, acquisition, and sales conversion.
- Support the launch and deployment of new product assortments, bundles, and innovations across e-commerce platforms.
- Coordinate with internal stakeholders to ensure timely product listing, content development, promotional readiness, and operational execution.
- Monitor performance metrics and identify opportunities to improve channel effectiveness and business impact.
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