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Regional Trade Marketing Supervisor (Central) // Hybrid Phu Yen / Nha Trang/ Quy Nhon

Jollibee Vietnam · Phú Yên
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Quản lý / Giám sát
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Phú Yên, Phú Yên, Phú Yên

Tổng quan

  • Work location: Hybrid Phú Yên / Nha Trang/ Quy Nhơn
  • Market: (Quy Nhơn, Phú Yên, Nha Trang, Đà Lạt, Phan Rang, Buôn Ma Thuột)
  • Report to: Trade Marketing Assistant Manager
  • Working time: Monday - Friday
  • Executes regional trade marketing activities and campaigns under the guidance of the Assistant
  • Manager, ensuring timely rollout, accurate reporting, and consistent execution quality across
  • assigned clusters.
  • Coordinates closely with Operations, Brand, and vendors to monitor implementation, resolve issues, and identify improvement opportunities for future activations.
  • Area Execution Leadership & POSM Governance
  • Lead and oversee the execution of all Regional Trade Programs and promotions within the assigned Area, delivering on-time, on-brand, on budget, ensuring strict adherence to the standards and execution guidelines set by the Assistant Trade Manager
  • Manage, coach, and deploy the team of Trade Marketing Specialists within the Area, assigning tasks, setting execution targets, and monitoring their daily performance and store coverage
  • Oversee the Area’s POSM inventory and distribution cycle, ensuring timely, accurate delivery, and quality installation of all Merchandising materials at every existing store
  • Conduct routine, detailed store audits and on-site quality checks (QC) to ensure “Perfect Store” with the highest level of execution quality and immediate correction of non-compliance issues
  • Performance Tracking, Analysis & Operations Enablement
  • Track and analyze key store performance metrics (e.g., Sales Uplift from promotions, Merchandising compliance scores, competitor activities) within the Area, identifying specific store clusters requiring immediate attention
  • Generate timely and accurate performance reports (execution photos, compliance data, market feedback) for the Assistant Trade Manager and the Regional Operations counterpart
  • Collaborate daily with Area Operations to address local execution issues, ensure product availability, and provide necessary Trade support
  • Identify and document localized consumer/competitor insights and report actionable insights to the Regional Assistant Trade Manager for potential localized program adjustment.
  • Vendor & Resource Management
  • Manage the relationship and performance of local vendors/agencies involved in POSM installation, maintenance, or local activation activities, holding them accountable to service level agreements (SLAs)
  • Manage the Area’s expense budget for Trade activities, collecting and verifying all invoices and expense claims from Specialists and vendors to ensure financial transparency and accurate reporting
  • Conduct regular performance reviews with Specialists, setting clear individual KPIs related to execution quality, store coverage, and compliance
  • Ensure Specialist/ Assistant is fully trained on Trade MTK 101, new promotional mechanics, Merchandising standards, and Brand guidelines before program deployment
  • Business Support & Ad-hoc Project Management
  • Proactively lead and complete ad-hoc projects as assigned, ensuring OTIF delivery, cost control, and risk mitigation.

Yêu cầu

  • Education
  • Bachelor‘s degree in Marketing, Business Administration, or related fields.
  • Experience
  • At least 3 years of experience in Trade Marketing or Brand Activation, preferably in the FMCG or QSR industry.
  • Training / License / Certification
  • Marketing Foundation.
  • Project Management.
  • Data Analytics (preferred)
  • Essential Traits
  • Execution Discipline & On-ground Ownership.
  • On-site Problem Solving & Risk Handling.
  • Stakeholder Coordination & Effective Communication.
  • Supervisory Skills.
  • Sales Enablement Focus.
  • Training & Performance Coaching.
  • Data Integrity & Compliance Mindset.
  • Kinh nghiệm: 2 Năm

Quyền lợi

Đào tạo

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