← ITALFARMACO VIETNAM
Product Manager | Women's Health (12-month Backfill)
ITALFARMACO VIETNAM · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh
Tổng quan
- Product Manager is responsible for developing and executing strategic marketing initiatives to maximize sales growth, profitability, and market share of the Women's Health portfolio (Obstetrics & Gynecology products) in Vietnam. The role will work closely with cross-functional teams including Field Forces, Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and Global Marketing to ensure…
- Brand Strategy & Marketing Management
- Develop and execute annual brand plans aligned with overall business objectives.
- Analyze market trends, customer insights, competitor activities and market opportunities to identify growth drivers.
- Develop product positioning, messaging, promotional campaigns and customer engagement programs.
- Monitor product performance and recommend strategic actions to achieve sales and profitability targets.
- Establish and manage marketing budgets effectively.
- New Product Evaluation & Launch Excellence
- Assess market potential and commercial viability of new business opportunities.
- Support portfolio expansion initiatives and new product launch planning.
- Lead pre-launch and launch activities in collaboration with local and global stakeholders.
- Monitor launch performance and implement corrective actions when necessary.
- Medical Education & KOL Engagement
- Develop and implement product and therapy-area training programs for internal and external stakeholders.
- Build and maintain strong relationships with Key Opinion Leaders, hospital leaders, healthcare professionals and strategic customers.
- Collaborate with Medical Affairs to organize scientific meetings, symposiums, advisory boards, and educational programs.
- Sales Force Effectiveness
- Equip sales teams with effective promotional materials, product knowledge, competitive intelligence, and selling tools.
- Conduct regular field visits to understand customer needs and market dynamics.
- Partner with Sales Leadership to ensure effective execution of marketing strategies.
- Cross-functional Collaboration
- Work closely with Medical Affairs, Regulatory Affairs, Supply Chain, Finance, and Commercial Excellence teams to ensure successful implementation of business plans.
- Coordinate demand forecasting, inventory management, and product availability with Supply Chain.
- Support financial planning, budget tracking, and return-on-investment evaluation.
- Compliance & Governance
- Ensure all promotional materials and marketing activities comply with Vietnamese regulations, company SOPs, ethical standards, and industry codes of conduct.
- Maintain full compliance with internal approval processes and medical-legal review requirements
Quyền lợi
Chăm sóc sức khỏeĐào tạo
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