Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Quận 10
Tổng quan
- Strategic Brand Positioning & Planning
- Contributes to the development and implementation of annual Integrated Marketing Communications plans.
- Collaborates with the Brand Manager to establish long-term marketing roadmaps, ensuring brand personality is consistent with the corporate mission and vision.
- Adapts strategies to meet the specific needs of target consumer segments and market timing.
- Campaign Management & Execution
- Leads the end-to-end execution of marketing campaigns across multiple channels (ATL, BTL, Digital).
- Manages partnerships with advertising, media, and creative agencies to produce high-quality marketing assets and campaign materials.
- Monitors real-time campaign performance against KPIs, providing proactive adjustments to ensure optimal reach and conversion.
- Conducts post-campaign analysis to identify key learnings and strategic recommendations for future initiatives.
- Brand & Portfolio Management
- Synchronizes brand activities with the Sales department and other internal functions to ensure consistent brand presence at the Point of Sales.
- Supervises the production and deployment of POSM across all distribution channels.
- Monitors product lifecycle and brand health metrics (Market share, Sales volume, Brand awareness).
- Manages the Assigned Marketing Investment (A&P budget), ensuring cost-efficiency and maximum ROI.
- Market Intelligence & Cross-functional Collaboration
- Performs continuous market research and competitor benchmarking to identify emerging trends and threats in the F&B landscape.
- Partners with R&D and Sales to translate market insights into product improvements or new product development opportunities.
- Ensures systematic storage and management of all brand-related data and marketing documentation.
- Bachelor’s Degree in Marketing, Business Administration, or related disciplines.
- Minimum of 2-3 years of proven experience in Brand Management, ideally within the FMCG/ F&B sectors.
- Extensive expertise in the F&B landscape, consumer behavior, and data-driven marketing strategies.
- Exceptional presentation and negotiation skills with the ability to influence diverse stakeholders.
- Professional English proficiency.
- Proven track record in managing concurrent projects under tight deadlines with high precision and attention to detail.
- Strong sense of ownership, integrity, and commitment to transparent, accurate reporting.
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