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← Pizza Hut Việt Nam

UX/UI Designer — Digital Product

Pizza Hut Việt Nam · Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Phòng ban
Marketing (Tiếp thị)
Mức lương
Thương lượng
Địa điểm
Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh

Tổng quan

  • App/Web UX/UI design and the Pizza Hut digital design system
  • Functional requirement briefs for every digital request to DTS
  • Digital request backlog — prioritisation, timline and delivery tracking with DTS
  • Cross-system logic across Web/App, POS, CMS, Braze, AppsFlyer and GA4/Firebase
  • UAT, release quality and post-launch UX performance
  • UX/UI Design: Design end-to-end customer journeys and UI for App (iOS/Android) and Website/Mobile-site in Figma — menu listing, product detail and customisation, cart, checkout, promotion and voucher flows, member and loyalty pages — following the Pizza Hut Brand Guideline and extending the existing design system with reusable components.
  • Digital Product Requirements: Write a Functional Requirement Brief for every digital request in the PHVN standard format: background and current issue, required outcome, current vs expected behaviour, functional requirements with priority, proposed system logic, and the points DTS must confirm — so DTS can estimate and build without back-and-forth.
  • Backlog Management: Own the Digital Request backlog on Notion with the Digital Manager — keep status, priority, expected vs DTS-confirmed live dates up to date, break large initiatives into releasable phases (e.g. Happy Hour Phase 1–4), and chase dependencies and blockers until go-live.
  • Systems logic: Map how each feature flows across systems before development starts — Web/App front end; menu and product master data and POS (SKU/FCode, variants, store-level availability, order-value limits for DI/DE/TA); promotion engine and voucher validation.
  • Stakeholder translation: Translate needs from Marketing, CRM, Commercial and Operations into feasible UX and system logic to DTS, and push back with alternatives when a request would break usability, pricing consistency or system rules.
  • UAT & release: Plan and run UAT on staging for every release across iOS, Android and Web; log defects with severity, steps and evidence; sign off go-live with DTS; and verify the live experience in the first 48 hours after release.
  • Measure & iterate: Measure UX performance after launch — step conversion, add-to-cart, promo-code success and error rate, drop-off by segment — using GA4, Firebase and session replay (e.g. Fullstory), and run A/B tests together with the Senior Ecommerce & Digital Media Executive.
  • Research & benchmark: Run usability tests with real customers and continuously benchmark App/Web UX against GrabFood, ShopeeFood, Domino's and The Pizza Company.
  • What You'll Bring
  • 4+ years in UX/UI or product design for consumer mobile apps and websites, including at least 2 years on ecommerce, food delivery, F&B or retail ordering flows (menu, cart, checkout, vouchers)
  • Advanced Figma: components, auto-layout, variants, interactive prototypes, design-system maintenance and developer hand-off
  • Proven experience writing functional requirements, user stories and acceptance criteria, and working day to day with developers in an Agile team (Jira, Notion or similar)
  • Understanding of how front end connects to back-end systems — APIs, product/menu master data, POS and order status — enough to spot logic gaps before development starts
  • Working knowledge of a CRM/engagement platform (Braze, CleverTap, MoEngage or similar) and of AppsFlyer or equivalent (deep links, OneLink, attribution)
  • Ability to read GA4/Firebase funnel data and session replays (Fullstory, Hotjar) to find and prioritise UX problems
  • Strong QA mindset: detail-oriented, structured UAT and defect reporting
  • Fluent Vietnamese; good written English for requirement documents and regional alignment
  • Nice to Have
  • Experience in a multi-store F&B/QSR or retail business where store availability, delivery zones and POS menus drive what the customer sees
  • Experience designing loyalty, wallet, voucher or membership experiences
  • Hands-on usability testing and customer research
  • Basic HTML/CSS knowledge

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