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← Pizza Hut Việt Nam

[HCM] Senior Online Campaign & Promotion Executive

Pizza Hut Việt Nam · Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Phòng ban
Marketing (Tiếp thị)
Mức lương
Thương lượng
Địa điểm
Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh

Tổng quan

  • Digital campaign & promotion setup and execution (App/Web)
  • Online promotion calendar, COS (Cost of Sales) and GP (Gross Profit) management
  • Member-targeted campaign collaboration (with CRM & Digital Media)
  • Competitor & food-aggregator digital promotion intelligence
  • Set up, configure, and manage all AWO (always-on), NPD (new product), OLO (online-only), and Flash Sale campaigns and promotions directly on the App/Web - including voucher/coupon logic, auto-apply rules, and flash-sale mechanics in the CMS.
  • Own the digital-first promotion calendar for App/Web, sequencing offers to target specific member segments (new members, high-value/loyalty-tier members, lapsed members) in close coordination with the CRM Executive.
  • Own the COS and GP of every online promotion - pre-evaluate the sales before launch, analyze post-campaign ROI using digital sales data, and make clear scale/kill decisions.
  • Collaborate with the Data & Technology (DTS) team to build, test, and launch new online promotion mechanics - e.g. auto-apply voucher/coupon rules, tiered discount logic, real-time Deals Page updates - that improve App/Web conversion.
  • Work closely with the Senior Ecommerce & Digital Media Executive to align promotion timing with paid media and retargeting pushes, so campaigns launch in sync with acquisition activity rather than in isolation.
  • Track competitor and food-aggregator digital promotion mechanics (Domino‘s App, GrabFood, ShopeeFood, GreenSM) to keep Pizza Hut‘s Delivery & Take-Away offers competitively timed and positioned.
  • Maintain a digital campaign performance dashboard/playbook tracking redemption rate, online sales uplift, and member response by segment for every campaign - so future campaigns are planned on evidence, not guesswork.
  • Ensure Owned Channel promotions stay consistent with in-restaurant pricing where relevant, coordinating lightly with Operations - without owning in-store execution directly.
  • What Success Looks Like
  • Online promotion performance: Digital Sale, Digital Sale Mix
  • Voucher/Coupon redemption rate, Promotion Sale by member segment
  • Campaign calendar adherence & timeline
  • ROI, GP, COS%
  • What You‘ll Bring
  • 4+ years of experience in digital campaign management, ecommerce promotions, or growth marketing roles, ideally within F&B, retail, or a D2C/ecommerce business
  • Hands-on experience with ecommerce CMS or promotion engines - coupon logic, auto-apply rules, flash-sale setup
  • Comfort working with product/menu economics - understanding how a promotion mechanic (e.g. BOGO, bundle, % off) affects cost of sales and margin per product line
  • Understanding of promotional psychology (urgency, scarcity, bundle vs. discount framing) and its trade-off between conversion and margin
  • Experience targeting and segmenting campaigns for a registered member base - comfortable working with a CRM or marketing automation platform (e.g. Braze) alongside a CRM Executive
  • Experience coordinating with Data & Technology / Product teams to scope and launch new promotion features
  • Detail-oriented and comfortable owning a rolling multi-month digital promotion calendar with many moving, interdependent parts
  • Nice to Have
  • Familiarity with D2C app promotion tools and mechanics & aggregator platforms (GrabFood, ShopeeFood, GreenSM)
  • Experience analyzing campaign performance data (GA4, CMS reporting, or similar) to inform the next campaign
  • Exposure to Vietnam‘s promotional compliance requirements for value-based offers

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