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[HCM] Senior Trade Marketing Executive

Pizza Hut Việt Nam · Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Phòng ban
Marketing (Tiếp thị)
Mức lương
Thương lượng
Địa điểm
Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh

Tổng quan

  • POSM & Ad-hoc Campaign Management
  • Lead monthly POSM lifecycle planning, forecasting, distribution, and in-store execution across all stores nationwide.
  • Oversee the design, production, and rollout of ad-hoc promotional materials for localized store activations, and channel-specific tactical pushes.
  • Oversee the strategic rollout of integrated marketing and social assets to maintain total campaign readiness and strict quality control.
  • Conduct regular store audits to guarantee strict brand standards, optimal POSM display visibility, and prompt replacement of outdated materials.
  • Campaign and Promotion
  • Execute all trade promotions, local tactical campaigns, and seasonal offers
  • Provide clear operational guidelines and promotional toolkits to store managers to ensure high execution compliance at the store level.
  • Build and manage data-driven report dashboards to track, evaluate, and report on product and promotional performance.
  • Commercial Agility & Market Intelligence
  • Proactively analyze channel sales performance, foot traffic, and conversion metrics to propose targeted promotional mechanics aimed at boosting incremental volume and average ticket size.
  • Track, measure, and evaluate active promotional mechanics and campaign ROI through comprehensive post-mortem reporting.
  • Monitor localized market conditions and competitor trade activities to propose swift, data-driven promotional adjustments.
  • Stakeholder Management & Reporting
  • Manage relationships with production vendors, printing suppliers, and logistics partners to ensure high-quality, cost-effective, and on-time POSM delivery.
  • Oversee vendor performance, contract negotiations, quality control, and execution audits.
  • Track trade marketing expenditures, reconcile monthly POSM invoices, and manage vendor payment processes within target financial timelines and budget limits.

Yêu cầu

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum 3–5 years of progressive experience in Trade Marketing, Channel Marketing, or Commercial Operations, ideally within F&B, QSR, retail, or fast-paced FMCG sectors
  • Strong analytical and numerical skills with proven experience in trade promotion evaluation, ROI tracking, budget management, and sales data analysis.
  • Proven track record of managing POSM production timelines, third-party vendor networks, and large-scale retail execution
  • Fluent in English with strong presentation and corporate storytelling skills.
  • Highly organized, detail-oriented, proactive, hands-on, and comfortable operating in a fast-paced retail network environment.
  • Preferred Profile
  • In-depth understanding of Vietnam’s QSR/F&B landscape, retail foot-traffic dynamics, and consumer promotion sensitivity.
  • Strong cross-functional leadership capable of collaborating smoothly with store operations and external partners.

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