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← Pizza Hut Việt Nam

[HCM] Assistant Brand Manager

Pizza Hut Việt Nam · Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Marketing / PR
Phòng ban
Marketing (Tiếp thị)
Mức lương
Thương lượng
Địa điểm
Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh

Tổng quan

  • Brand Campaign Planning
  • Manage the monthly marketing calendar. Define overarching campaign directions, communication roles, and launch timelines for all assigned brand initiatives to guarantee on-time execution.
  • Drive creative ideation and brainstorming sessions to develop breakthrough, social-first strategies. Translate campaign concepts into engaging digital content formats that resonate with modern consumers
  • Oversee the strategic rollout of integrated marketing and social assets to maintain total campaign readiness and strict quality control.
  • Lead and manage the day-to-day operations of the Brand team to drive execution excellence.
  • LTO & Product Communication
  • Leading campaign strategy, commercial planning, and execution for LTO programs to drive brand excitement and traffic
  • Measure, track, and evaluate the performance of active discount mechanics or menu launches, delivering comprehensive post-mortem profitability reports
  • Act as the core coordinator between Marketing and operational departments like OPS, SCM, FIN,… to monitor stock on hand, manage inventory risks, and propose timely campaign mechanics.
  • Build and manage data-driven report dashboards to track, evaluate, and report on product and promotional performance.
  • Commercial Agility & Market Intelligence
  • Conduct comprehensive post-mortem evaluations on active discount mechanics, bundles, and menu launches to measure absolute campaign profitability.
  • Track and manage project-based marketing expenditures, monitoring budget allocations and processing vendor settlements within target financial parameters.
  • Actively audit competitor pricing, promotional bundles, and consumer sentiment to propose rapid, localized menu or communication adjustments.
  • Stakeholder Management & Reporting
  • Act as the primary bridge connecting internal departments (R&D, SCM, OPS, FIN) and external partners (creative, media, and production agencies) to deliver campaigns within the agreed scope, quality, and timeline.
  • Consolidate business updates, initiative performance summaries and data into clear, actionable reporting formats.
  • Provide proactive support to the Marketing Manager on ad-hoc tasks, strategic portfolio reviews, and other departmental projects as required.

Yêu cầu

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum 4+ years of marketing experience, with at least 1 year in the same role or Senior Marketing Executive role within the F&B, Retail, QSR, or fast-paced consumer industries.
  • Strong financial and commercial acumen (proven experience in budget tracking, campaign forecasting, and margin analysis).
  • Fluent in English with strong presentation and corporate storytelling skills.
  • Detail-oriented, proactive, and highly comfortable executing in a high-velocity retail environment.
  • Preferred Profile
  • Demonstrates a strong understanding of Vietnamese youth culture, digital behavior, and social media trends.
  • Combines strong creative instinct with a commercial and performance-focused mindset.
  • Comfortable working independently while collaborating across multiple teams and stakeholders.
  • Previous experience guiding interns is an advantage.

Quyền lợi

Cổ phần / ESOP

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