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← Pizza Hut Việt Nam

[HCM] Senior Social Content Specialist

Pizza Hut Việt Nam · Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Phòng ban
Marketing (Tiếp thị)
Mức lương
Thương lượng
Địa điểm
Ho Chi Minh Office (Văn phòng Hồ Chí Minh), Hồ Chí Minh

Tổng quan

  • Social Media Strategy & Planning
  • Develop and manage monthly and quarterly social content strategies and calendars across Facebook, TikTok, Instagram, YouTube, and other relevant platforms.
  • Identify cultural trends, consumer conversations, emerging platforms, and content formats that create relevant opportunities for the brand.
  • Define platform-specific content roles, audience approaches, and communication priorities aligned with business and campaign objectives.
  • Content Development & Performance
  • Lead the end-to-end content development process, including ideation, briefing, copywriting, visual direction, production, publishing, and quality control.
  • Develop engaging social-first formats across static content, short-form video, real-time content, branded entertainment, and always-on communication.
  • Monitor content performance, conduct creative testing, and translate data into actionable recommendations to improve reach, engagement, video views, traffic, and audience growth.
  • Campaign, Product & Production Execution
  • Develop social content plans for brand campaigns, product launches, promotions, partnerships, and key commercial occasions.
  • Work closely with Brand and Commercial teams to balance brand storytelling with product and promotional communication.
  • Support and coordinate content production activities, including food photography, video shoots, KOL/KOC content, event coverage, and campaign assets.
  • Community Management & Social Listening
  • Oversee daily community management and ensure timely, appropriate, and brand-aligned responses across social platforms.
  • Monitor consumer feedback, brand sentiment, competitor activity, cultural conversations, and potential reputation issues.
  • Coordinate with Customer Experience, Operations, and relevant teams to resolve issues and turn community insights into content opportunities.
  • Agency & Stakeholder Management
  • Manage day-to-day coordination with social, creative, production, PR, media, and influencer agencies.
  • Provide clear briefs, constructive feedback, and quality control throughout the development and execution process.
  • Coordinate internal stakeholders and external partners to ensure delivery against agreed scope, quality, timelines, and budgets.

Yêu cầu

  • Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field.
  • 3-5 years of experience in Social Media, Content Marketing, Creative Content, or a similar position.
  • Experience working at a leading creative, social, or digital agency is strongly preferred.
  • Strong understanding of Facebook, TikTok, Instagram, YouTube, and emerging social media platforms.
  • Strong copywriting, storytelling, creative briefing, and content planning capabilities.
  • Proven experience developing social-first content and managing content production from concept to execution.
  • Ability to analyze social media performance and translate findings into practical content recommendations.
  • Experience coordinating agencies, production partners, KOLs, and KOCs.
  • Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
  • Proactive, trend-sensitive, detail-oriented, and comfortable working in a fast-paced environment.
  • Experience in F&B, QSR, FMCG, or other consumer-facing industries is an advantage.
  • Preferred Profile
  • Demonstrates a strong understanding of Vietnamese youth culture, digital behavior, and social media trends.
  • Combines strong creative instinct with a commercial and performance-focused mindset.
  • Comfortable working independently while collaborating across multiple teams and stakeholders.
  • Previous experience guiding interns is an advantage.

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