Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh
Tổng quan
- The SEO Team Leader owns organic search performance for pharmacity.vn (website and app landing pages): organic traffic, organic GMV and search visibility across Google, Cốc Cốc and AI-powered search surfaces.
- The role leads technical SEO, SEO content and off-page activities for a large e-commerce catalogue and health-related content, ensuring all SEO work follows search engine guidelines and pharmaceutical advertising regulations.
- As a Team Leader, the role manages the SEO Specialist and agency partners, builds documented SEO standards and reports SEO results to the Digital & CRM Manager.
- SEO strategy & roadmap
- Own the SEO roadmap aligned with e-commerce, category and campaign priorities; set organic traffic and visibility targets with the Digital & CRM Manager.
- Benchmark competitors in Vietnam and identify keyword and content gaps.
- Technical SEO
- Own the technical health of pharmacity.vn: crawlability, indexation, sitemaps/ robots.txt, canonical logic, structured data and Core Web Vitals.
- Fix issues at template level through dev-ready tickets for the Web & App Development team; verify before and after release.
- Run recurring site-wide audits and maintain an SEO checklist for every web/ app release.
- Content SEO
- Lead Vietnamese-first keyword research and maintain the keyword map by page type (product, category, health article).
- Own on-page optimization: title, meta description, heading structure and internal linking.
- AI-search visibility (GEO/ AEO)
- Optimize content and structured data for AI Overviews and LLM citation; monitor Pharmacity’s presence in AI-generated answers.
- Off-page SEO
- Earn quality backlinks through partnerships, PR and brand co-content — no paid-link or black-hat schemes; monitor the backlink profile.
- Performance measurement & reporting
- Own the SEO dashboard (GA4, Databricks) and deliver monthly SEO performance reports with insights and actions.
- Team & vendor management
- Manage, coach and develop the SEO Specialist; manage SEO agency and tool vendors (brief, SLA, quality, budget).
- Cross-functional collaboration
- Work with Web & App Development, Category/ Trading, Brand & Trade Marketing and BI on releases, new SKU launches, campaign landing pages and tracking; communicate SEO priorities and results to stakeholders.
Yêu cầu
- Bachelor’s degree in Marketing, E-commerce, Digital Marketing.
- 4 years of hands-on SEO experience, including 1 years leading people or agency. Healthcare/ pharmacy experience is a plus.
- Good working English (reading documentation, working with tools, vendors and Google guidelines).
- Strong understanding of Google Search guidelines, E-E-A-T principles and awareness of Vietnamese pharmaceutical advertising regulations.
- Data-driven: builds dashboards, reads GA4/ Search Console/ SQL output and turns it into prioritised actions.
- Ability to write clear, dev-ready tickets and to work with developers and product owners on release planning.
- Project management, stakeholder communication and the ability to explain SEO trade-offs in business terms.
Quyền lợi
Chăm sóc sức khỏe
Tóm tắt thông tin từ tin tuyển dụng chính thức. Xem bản gốc ↗
Quan tâm đến vị trí này?
Bạn sẽ được chuyển đến trang ứng tuyển chính thức của nhà tuyển dụng.
Ứng tuyển tại trang chính thức ↗
Đây là doanh nghiệp của bạn?
Nhận quản lý trang, yêu cầu chỉnh sửa hoặc gỡ bỏ
→