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← Pharmacity

[SSC] Digital Marketing Suppervisor

Pharmacity · Ho Chi Minh, Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Nhân viên
Ngành nghề
Marketing / PR
Mức lương
Thương lượng
Địa điểm
Ho Chi Minh, Hồ Chí Minh

Tổng quan

  • To plan and run digital marketing activities that drive online revenue for Pharmacity’s e-commerce channels — web, app, marketplace and partner platforms.
  • To own day-to-day performance of paid and owned digital channels against the monthly online net-sales target, working with agencies and platform partners.
  • To propose improvements in channel mix, creative and on-site experience based on performance data.
  • Campaign planning & execution
  • Plan and execute digital campaigns supporting the monthly commercial calendar across paid search, paid social, marketplace ads and partner platforms.
  • Prepare campaign briefs, coordinate creative production with the Design team, and ensure assets are delivered on schedule.
  • Work with agencies and platform representatives on set-up, optimisation and troubleshooting.
  • Performance management
  • Monitor daily and weekly performance against target — traffic, conversion rate, orders, revenue, cost per order and return on ad spend — and adjust budget allocation between channels accordingly.
  • Prepare regular performance reports with clear read-outs and recommended next actions for the Manager.
  • Run structured tests on audience, creative, bidding and landing experience, and document what is learned.
  • E-commerce growth support
  • Work with the Omnichannel and Category teams to align promotions, product feed and on-site merchandising with campaign plans.
  • Support conversion improvement on web and app: traffic quality, landing pages, product listing and checkout flow, in coordination with the Product team.
  • Track competitor activity on digital channels and share observations with the Manager.
  • Compliance & general
  • Ensure all advertising content complies with pharmaceutical advertising regulations and Company guidelines, and is approved before publication.
  • Manage campaign budget and vendor documentation in line with Company procurement and finance procedures.
  • Comply with the Company’s processes, procedures, regulations and standards.
  • Align individual KPIs with the direct line manager and ensure target achievement. Other duties assigned by the Manager.

Yêu cầu

  • Education: Bachelor’s degree in Marketing / E-commerce / Business Administration / Communications
  • 2nd language ability: Good English — able to work with platform documentation and international vendors.
  • Computer usage ability: Good command of MS Office (advanced Excel); hands-on with digital advertising platforms and analytics tools (Google Ads, Meta, TikTok, GA4); reporting and dashboarding skills are an advantage.
  • Related experiences : At least 03 years in digital marketing or e-commerce performance marketing
  • Essential Capabilities:
  • Strong hands-on capability on digital advertising platforms and performance analytics.
  • Able to translate commercial targets into channel plans and budget allocation.
  • Data-driven, structured in testing and clear in reporting results.
  • Good coordination with agencies, platform partners and internal teams.
  • Proactive and able to work under monthly target pressure.

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