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[HCM] CRM Officer

Central Retail Việt Nam · Văn phòng SSC (Trụ sở chính) - Thành phố Hồ Chí Minh, Hồ Chí Minh
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Group HO - The 1 Project (20000423)
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Văn phòng SSC (Trụ sở chính) - Thành phố Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • Loyalty Program Support:
  • Assist in the administration and management of the company‘s loyalty programs, including membership enrollment, campaigns execution, program communications, performance monitoring and reporting.
  • Provide support to customers service team regarding CRM initiatives inquiries.
  • Customer Data Analysis:
  • Assist in collecting, organizing, and analyzing customer data to identify trends, patterns, and insights related to customer behavior and preferences.
  • Collaborate with the data analytic team to generate reports and dashboards that summarize key performance metrics and provide actionable recommendations.
  • Cross-Functional Collaboration:
  • Work closely with Busines Unit’s marketing teams to ensure alignment of CRM initiatives with overall business objectives.
  • Coordinate with internal stakeholders to gather requirements and facilitate the successful implementation of CRM initiatives.
  • Customer Communications:
  • Assist in the development and execution of customer communications strategies, including email campaigns, newsletters, and promotional materials.
  • Ensure that all customer communications are tailored to specific segments and aligned with the messaging guidelines.
  • CRM Technology Support:
  • Provide assistance and training to internal users on campaign systems and tools.
  • Coordinate with technical team and vendors to troubleshoot, suggest enhancements to improve system capabilities to support business needs.
  • Performance Tracking and Reporting:
  • Support the tracking and analysis of program performance metrics, including customer acquisition, campaign performance, customer retention, and lifetime value.
  • Assist in generating regular reports and presentations to communicate insights and findings to key stakeholders.
  • Previous experience in a marketing, Loyalty or CRM-related role is preferred.
  • Basic understanding of customer relationship management principles and practices.
  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
  • Strong analytical skills with the ability to interpret data and draw meaningful conclusions.
  • Excellent communication and interpersonal skills, with the ability to work effectively in a team environment.
  • Detail-oriented with strong organizational and time management skills.

Quyền lợi

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