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Digital Sales Operations Manager (HCMC)

HEINEKEN Vietnam · Hồ Chí Minh
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Kinh doanh / Bán hàng
Mức lương
Thương lượng
Địa điểm
Hồ Chí Minh, Hồ Chí Minh, Hồ Chí Minh

Tổng quan

  • To drive digital platforms (including telesales) and customer engagement by aligning digital strategies with BU execution, integrating digital tools including B2B & Telesales, and ensuring consistent, impactful customer experiences across all touchpoints.
  • Measures of success:
  • Business performance in overall:
  • Digital Coverage (B2B & Telesales)
  • Active customers (ASO) by touchpoint & churn rate %
  • eVol/eGMV of Digital Touchpoints (B2B, Telesales)
  • Campaign/program performance:
  • ROI of the campaign/program by assigned BU
  • Value growth of the campaign (ROS/numeric distribution...)
  • Key Accountabilities
  • Customer Onboarding, Acquisition & Retention
  • Coordinate with sales to select the right outlet digital platform on boarding.
  • Drive customer acquisition, training, and retention through active customers/sales engagement.
  • Continuously capture and address customer pain points actively work with Telesales, Digital Sales, Sales, and VOC teams to improve customers’ satisfaction
  • Digital Sales Performance Management
  • Track eB2B, eB2C, and Telesales performance to identify growth opportunities both revenue & volume.
  • Lead regular review cadences with key stakeholders on key KPIs (sales volume, coverage, ASO…) for quick action.
  • Campaigns, Action Plans & Stakeholder Alignment
  • Conduct daily market observation and use Digital Sales and eB2C data to generate insights, design targeted campaigns, and propose actionable plans.
  • Tailor omni-channel plan to BU needs and align stakeholders including HO functions.
  • Support segmentation and proper utilization of digital touchpoints (B2B, Telesales, traditional order conversion).
  • Coordinate closely with Telesales Supervisors and Outbound Managers to solve the issues and improve performance digital sales
  • Program Deployment & Execution
  • Oversee execution of Digital Sales, eB2C, and Telesales programs in-market.
  • Coordinate with regional DDTs, SS SubDist, distributors, and sub-distributors to ensure high-quality service in processing digital orders, fostering digital tools adoption and stickiness.
  • Manage deployment in non-B2B segments, ensuring smooth rollout and operational readiness.

Quyền lợi

Đào tạo

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