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Regional Activation Assistant Manager (Central Region)

HEINEKEN Vietnam · Gia Lai
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Loại hình
Toàn thời gian
Hình thức
Tại văn phòng
Cấp bậc
Trưởng / Phó phòng
Ngành nghề
Ngành nghề khác
Mức lương
Thương lượng
Địa điểm
Gia Lai, Gia Lai, Gia Lai

Tổng quan

  • To plan, execute, and evaluate impactful trade activation programs within assigned regions, driving sales growth, enhancing brand presence, and optimizing ROI, while ensuring alignment with regional sales strategies and company objectives.
  • Regional Activation Planning & Execution • Develop and gain approval for regional activation and promotion plans, aligning with brand strategy and sales targets.
  • Lead the flawless execution of in-store activations and promotional campaigns, ensuring on-time delivery and adherence to quality standards.
  • Coordinate closely with Regional Trade Manager, Sales team, Trade team & Brand team and Agencies to optimize program implementation.
  • Develop and allocate supporting POSM materials to amplify campaign impact.
  • Performance Monitoring & Analysis
  • Conduct rigorous post-activity analysis to measure campaign effectiveness, including sales volume, market share, and ROI
  • Analyze market data, competitor activities, and consumer feedback to identify trends and improvement opportunities. • Develop and deliver timely performance reports, providing actionable insights and recommendations for program adjustments
  • Track KPIs against targets and ensure alignment with regional sales goals.
  • Commercial team collaboration
  • Provide necessary support tools, training, and materials for the sales team for effective campaign implementation.
  • Address inquiries and provide timely support to the sales team during activation execution. • Foster strong collaboration with internal & external stakeholders to achieve shared objectives.
  • Ensure execution framework: Right outlet selection – right activity – right target setting – right execution.
  • Budget management & compliance
  • Manage campaign budgets effectively, ensuring activities are implemented within approved limits.
  • Monitor agency and supplier performance to ensure cost-effectiveness and adherence to quality standards.• Evaluate the cost-effectiveness of activities.

Quyền lợi

Đào tạo

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